Senior Demand Operations Technology Administrator

Overview Senior Demand Operations Technology Administrator 📍 Location: Hyderabad, India | Remote About the Role The Senior Demand Operations Technology Administrator is a senior technical consultant embedded within Hyland's Demand Operations function. This role provides admin-level expertise across marketing automation and sales engagement platforms — with a primary focus on AI optimization, automation, Marketo, and working knowledge of 6sense, Qualified, cookie compliance, Google Tag Manager, Salesforce, and Salesloft. This role goes beyond executing requests — it is about solving complex Demand Ops problems holistically, using strong technical judgment and a deep understanding of Hyland's internal processes to design scalable, governable, and maintainable solutions. If you are a strategic problem-solver who thrives at the intersection of technology, data, and operational excellence, this is the role for you. Your Role Responsibilities? Here's What You'll Do. Serve as a senior administrator for Demand Ops marketing technologies, ensuring all solutions align with platform best practices and internal governance standards; design solutions that account for downstream impacts, reuse, and long-term supportability — not just immediate delivery. Partner with marketing and business stakeholders to identify, prioritize, and deliver AI and automation opportunities that improve operational efficiency and business outcomes; design, develop, implement, and optimize end-to-end automated workflows across marketing operations, analytics, and other business functions. Diagnose and resolve complex automation, data, and integration issues across Marketo, 6sense, Qualified, Salesforce, and Salesloft ; build Salesforce and platform reports to surface trends, patterns, and diagnostics that support informed business decisions. Proactively identify areas of success, risk, and opportunity for improvement across existing implementations; make thoughtful, data-driven recommendations to improve scalability, reduce technical debt, and strengthen overall Demand Ops operations. Provide technical leadership and guidance to junior team members, reviewing work and mentoring on solution design and systems thinking; operate as a trusted extension of the internal Demand Ops team, executing work through established intake and prioritization processes. Apply deep knowledge of Hyland's internal processes and strong technical judgment to solve complex Demand Ops challenges holistically — designing solutions with a sharp focus on lead and marketing data troubleshooting, integration integrity, and long-term operational resilience. Technology Tools You'll Use Marketing Automation Marketo CRM & Sales Engagement Salesforce, Salesloft Account-Based & Conversational Engagement 6sense, Qualified Tag Management & Compliance Google Tag Manager, Cookie Compliance Solutions AI & Automation AI Optimization Tools, Workflow Automation Platforms Role Essentials Bachelor's degree in Marketing, Information Systems, Business, Computer Science, or a related field ; or equivalent combination of education and experience, with 6+ years of experience administering and supporting marketing technology platforms, marketing automation systems, or demand generation operations. Hands-on expertise with Marketo administration — including campaign execution, lead lifecycle management, workflows, and troubleshooting — combined with strong working experience with Salesforce and Salesloft for CRM and sales engagement support. Demonstrated experience diagnosing and resolving complex marketing data, lead flow, integration, and automation issues , with working knowledge of platforms including 6sense, Qualified, Google Tag Manager , and cookie compliance solutions. Experience building reports, dashboards, and data analyses to identify trends, diagnose issues, and support business decisions; strong understanding of automation concepts, system integrations, data governance, and operational best practices within a demand generation context. Strong analytical, problem-solving, communication, and stakeholder management skills ; proven ability to independently manage complex assignments, design scalable solutions, and provide technical mentorship and guidance to less experienced team members. What We'd Like to See Proven ability to design solutions that account for downstream impacts, reuse, and long-term supportability — going beyond immediate delivery to build scalable, governable, and maintainable Demand Ops architectures that stand the test of time. Experience identifying and delivering AI and automation opportunities that drive measurable improvements in operational efficiency and business outcomes across marketing and revenue technology ecosystems. Demonstrated track record of proactively identifying areas of risk, success, and opportunity across existing implementations, with the ability to make thoughtful, well-reasoned recommendations to reduce technical debt and strengthen operational performance. Experience serving as a trusted technical advisor to marketing and business stakeholders, translating complex platform capabilities into actionable, business-aligned recommendations and solutions. Passion for continuous learning and staying current on emerging marketing technologies , AI developments, and demand generation best practices — with a genuine commitment to knowledge sharing and elevating the capabilities of the broader Demand Ops team. About Hyland Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com. #HylandLife Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work. The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them. Equal Opportunity Statement Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.