Senior Digital Engagement Strategist

Salary: $62,500.00 Annually Senior Digital Engagement Strategist Full Time Union Position About the Adler Planetarium The Adler Planetarium connects people to the universe and each other. Whether introducing a guest to the Ring Nebula, a neighborhood school to a community partner, a research team to a network of citizen scientists, or one staff member to another, the Adler’s focus on meaningful connections dates back nearly a century. Today, the museum typically hosts close to 400,000 visitors annually and reaches millions more through youth STEAM programs, neighborhood skywatching events, online citizen science, and other outreach efforts. With the Adler’s support, people of all ages, backgrounds, and abilities gain the confidence to learn more about science and space discovery, and to explore their universe together under the sky we all share. The Position The Adler Planetarium is seeking a Senior Digital Engagement Strategist to join our dynamic team on Chicago's Museum Campus. Are you ready to launch digital performance into the stratosphere? As the Senior Digital Engagement Strategist, you will serve as the museum's digital performance lead. In this role, you will be the driving force behind executing, optimizing, and analyzing the vital digital channels that propel attendance, membership, engagement, and revenue. Reporting to the Associate Director of Marketing, you will spearhead email marketing, SEO, and paid digital advertising, utilizing data-driven insights to ensure stellar performance across every single digital touchpoint. This is a union position with the Adler Planetarium Workers United, AFSCME Council 31. This individual will also be responsible for: Digital Outreach & Paid Ads : Plan, execute, and optimize stellar paid campaigns across Google, Meta, and other platforms while managing budgets, creative, and driving attendance. Day-to-Day Channel Mastery : Own the daily optimization of paid digital advertising, digital partnerships, email marketing, SEO, and digital analytics dashboards. Email Marketing & Journeys : Build, deploy, and test automated email journeys, manage audience segmentation, and partner with content managers on copy and creative assets. Analytics & Reporting : Keep your eyes on the data dashboards to track digital channel performance, monitor KPIs across all channels, and provide tactical recommendations to boost conversions. SEO & Organic Performance : Lead keyword research, optimize metadata, and tune content for AI search parameters to maintain high organic visibility. Website & UX Execution : Support user experience (UX) improvements and content updates to ensure the website remains accessible, accurate, and perfectly optimized. The Work Schedule The typical work schedule for this position is 35 hours per week, from 9 AM to 5 PM, with a flextime and telecommuting option—2 days a week telecommuting and 3 days on-site at the museum. The Compensation & Benefits (Full-Time) Base Pay Range: $62,500/yr Work-Life Balance 35-hour workweek Eligible to accrue up to 15 vacation days per year to start 3 sick days as of date of hire (can accrue up to 6.5 days per year) 7 Adler paid holidays 4 Personal Holidays (Prorated for new hires starting after January 1st) Flexible Work Arrangements Paid Family Bereavement Leave & Jury Duty Paid Parental Leave Competitive Health Coverage Medical, Dental, & Vision insurance Healthcare, Dependent Care & Commuter flexible spending accounts Adler Paid Short-Term Disability insurance Retirement Savings Plan 403B plan with Adler match Adler match is 100% vested immediately Eligible to enroll as of the date of hire Network of Support through our EAP programs Resources to help address emotional, legal, and financial issues Face-to-face, telephonic, and web-based services Free subscription to the Calm Premium app Employee Loan Program Discounted Onsite Parking Program Free Entrance to Chicago area museums and cultural institutions The Person The ideal candidate is a data-loving digital pioneer who thrives on connection and collaboration. You aren't just looking for a typical 9-to-5 desk job; you are energized by the idea of driving attendance and revenue and providing outstanding experiences at a world-class cultural institution. You possess top-tier communication skills, a knack for original thinking, and an adaptable strategic mindset that can pivot when conditions change. If you are an analytical wizard who enjoys a flexible, hybrid workplace (3 days at the museum, 2 days telecommuting) and loves translating complex data into captivating digital stories, you are exactly the kind of person the Adler Planetarium is looking for! Required Qualifications: A Bachelor’s Degree or 5+ years of professional marketing experience, plus at least 3 years of relevant on-the-job digital marketing experience. Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns. Proven experience setting up and optimizing Google Ad campaigns. Strong analytical skills and a deep understanding of digital metrics and KPIs Working knowledge of web content management systems A basic knowledge of HTML and CSS Preferred Qualifications: Specializations in new media, digital advertising, or AI in Marketing. Official certifications in digital marketing, particularly in search and paid social (e.g., Google Ads, Meta Blueprint). Knowledge of or hands-on experience with Salesforce, WordPress, and MailChimp. The Adler Planetarium is dedicated to complying with its Equal Opportunity employer obligations. All qualified applicants will receive consideration for employment without regard to any characteristic protected by federal, state, or local law. If you need a reasonable accommodation for any part of the employment process, please email the Human Resources Department at [email protected] with the nature of your request and your contact information. Accommodation requests will be considered on a case-by-case basis.