Senior Digital Marketer (strategy + Implementation)

This is a single-owner paid media seat. Our client is a US mortgage lender operating across multiple states, with a full in-house team that takes a borrower from the first consultation through origination, processing, underwriting, and closing. Everything upstream of that — the ads, the tracking, the landing pages, the leads themselves — is yours. There is no media agency behind you and no marketing layer above you. You report directly to the Founder/CEO. The number you are accountable for is not impressions and it is not raw form-fills. It is cost per qualified lead: the leads that turn into consultations and funded loans. That distinction is the whole job. Mortgage traffic is expensive, competitive, and full of people who will submit a form and never answer the phone. What separates a good paid media manager from a great one in this vertical is whether they can tell those apart before the budget is spent, and then build the tracking that proves it. It also asks for a level of trust that most paid media seats do not. You will be spending significant monthly budget with direct accountability for it, working inside US mortgage advertising rules where a careless headline is a regulatory problem and not just a weak ad, and reporting to a CEO who cannot see your screen. We are looking for someone who has done this on real budgets, who can walk through their own numbers in a conversation without a deck to hide behind, and who tells leadership about a bad week before leadership has to ask. Key Responsibilities Paid Media Strategy & Execution — Google & Meta This is the core of the role. Own the full Google Ads strategy and execution across Search, Display, Local Service Ads, and Performance Max, focused on high-intent mortgage leads — purchase, refinance, and home equity borrowers Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting campaigns, retargeting funnels, and structured creative testing Build, launch, and continuously optimize campaigns from the ground up — not simply manage what already exists Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness Manage campaign budgets efficiently, allocating spend across channels to maximize cost per qualified lead Lead Generation & Pipeline Quality Drive consistent, high-quality inbound mortgage leads to fuel the loan officer pipeline Define, track, and optimize against lead quality metrics — leads that convert to consultations and funded loans, not just raw form-fills Build and optimize landing pages and conversion funnels to maximize lead capture from paid traffic Coordinate with the sales and loan officer team to bring lead quality feedback back into targeting, audience, and creative strategy Understand mortgage borrower intent signals and use them to sharpen audience targeting and messaging Marketing Strategy Develop an integrated digital marketing strategy connecting paid search, paid social, and supporting channels into a single cohesive lead generation engine Identify new channels, audiences, and tactics to reduce dependence on any one traffic source Stay current on mortgage industry marketing trends, competitor activity, regulatory advertising requirements, and platform algorithm changes Bring data-driven recommendations to leadership on budget, channel mix, and growth opportunities Analytics & Reporting Set up and maintain accurate conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API, and CRM integration Deliver clear, actionable performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates Use data to identify what is working, what is not, and what to do next — and act on it without being asked Proactively keep leadership informed on campaign performance on a consistent rhythm Creative & Messaging Develop ad creative, copy, and landing page content that speaks credibly and compellingly to the mortgage borrower audience — purchase buyers, refinance candidates, and home equity seekers Run structured A/B and multivariate tests on headlines, visuals, offers, and CTAs Ensure all messaging is fully compliant with platform policies, RESPA, TILA, and applicable mortgage advertising regulations — compliance is non-negotiable in this industry 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted Expert-level Google Ads proficiency across Search, Local Service Ads, Performance Max, and smart bidding strategies Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement) Strong analytical skills — you make decisions from data, not instinct alone Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI Self-directed remote worker with direct accountability to leadership Professional written English suitable for CEO-facing reporting Preferred Qualifications Direct mortgage industry marketing experience — borrower psychology, rate-sensitivity cycles, seasonal demand patterns, and common objections Familiarity with mortgage compliance requirements for advertising — RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations Landing page builder experience — Unbounce, Leadpages, or ClickFunnels CRM familiarity for lead tracking and attribution — HubSpot, Salesforce, or a mortgage-specific CRM such as Velocify or Total Expert Experience running geo-targeted and local campaigns for a multi-market lending or financial services company Google Ads and Meta Blueprint certifications Tools & Software Primary Paid Platforms Google Ads — Search, Display, Local Service Ads, Performance Max Meta Ads Manager — Facebook and Instagram Tracking & Analytics GA4 and Google Tag Manager Meta Pixel and Conversions API (CAPI) Landing Pages & CRO Unbounce, Leadpages, or ClickFunnels CRM & Attribution HubSpot, Salesforce, or a mortgage-specific CRM platform Reporting Looker Studio, Excel, or Google Sheets What Makes You a Great Fit You have run campaigns that generated real mortgage or financial services leads at a real CPL, and you can walk through the numbers in a conversation You do not wait to be told what to test next — you look at the data, form a hypothesis, and run the experiment Your campaigns are structured cleanly, tracked accurately, and reported on clearly without anyone chasing you You are as comfortable building from scratch as you are diagnosing an underperforming account You understand that in mortgage, lead quality and compliance matter as much as volume — and you optimize for all three You proactively keep leadership informed on a consistent rhythm What We Offer Up to $12/hour 100% remote work Full-time role We hire for the long haul, so a steady track record of staying and growing always moves you up our list. To apply: Ensure your LinkedIn profile and resume are up-to-date and comprehensive (submit a comprehensive resume in English, PDF format), and complete the assessment in this link: Aptive Test A quick note on how we will reach you: our recruitment team communicates primarily through Telegram, using the mobile number on your application and resume. Please make sure that number is active and registered on Telegram, since this is where screening and interview scheduling happen. If it is not registered yet, you can set it up right after you apply — it takes only a few minutes and keeps your application moving without delay. By applying, you consent to being contacted via the contact information provided in your application for recruitment purposes only. Because of the volume of applications we receive, we're only able to follow up directly with candidates whose experience closely matches this role. If you don't hear from us within 10 days, please know we genuinely appreciate your interest—and we'd welcome your application to future openings that may be a stronger fit. Thank you for considering Remote Raven, and all the best in your search. A note on scheduling: initial interviews run in US Mountain Standard Time (MST) within a 3:00 AM – 1:00 PM MST window. We know that takes flexibility around the time difference, and we genuinely appreciate it.