Sr. Digital Media Strategist/Planner
, Digital Media Department
(This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote)
We’re looking for a talented Senior Digital Media Strategist/Planner to join our growing Media Team at PHG!
As a Sr. Digital Media Strategist, you’ll be responsible for overseeing the digital media planning process for 3–5 key accounts. You’ll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the client's business and how digital media drives business results. This is a client-facing position.
Responsibilities
Develop omnichannel digital media strategies and plans that align with client goals and objectives.
Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs.
Present and defend your strategic recommendations with confidence and clarity.
Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations.
Plan and execute across Programmatic, Social and Search Channels (including AI Search)
Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans.
Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization.
Translate performance data into strategic insights and actionable recommendations.
Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.
Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders.
Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation.
Experience Required
5+ years of experience planning and buying digital media across a range of platforms
Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
Experience with Shopper Marketing and RMN activations a plus
Experience working with analytics, attribution and measurement tools
Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)
Ideal Skills/Qualifications
Certifications in Google Ads, Analytics, or Paid Social platforms preferred
Exposures to media planning tools including MRI/Simmons and Media Radar
Outstanding organizational skills
Strong detail management
Excellent written and verbal communications ability
Ability to work independently and as part of a team
This position reports to the SVP of Media.
WHY WE'RE HIRING?
The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.
We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.
WHY PHG?
For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.
You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that — a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.
Some of our comprehensive and competitive benefits include:
Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect
Total compensation for this role is designed to be competitive with the market. The anticipated salary range for this Syracuse, NY-based position is $75,000 to $85,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package; for more information, please visit our website.
OUR HIRING PHILOSOPHY
At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did — and we will too.
We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.
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