Senior Direct Response Copywriter

Consumer Innovation is hiring a world-class direct response copywriter.

We’re looking for someone who has written copy that has actually sold at scale: advertorials, landing pages, VSLs, product pages, Meta ads, scripts, offers.

Not brand copy. Not content. Not “creative” for its own sake.

You should be able to take a product, understand the customer deeply, find a unique angle and big idea, identify a unique mechanism, build the argument, handle objections, create desire, and turn paid traffic into revenue.

You’ll work closely with the founder and performance team on:

• Advertorials, pre-sell pages, VSLs
• Landing pages and product pages
• Meta ad concepts, hooks and scripts
• New angles, big ideas, unique mechanisms and offers
• Customer research and competitive research
• Testing and improving copy based on real performance data

We care about results more than pedigree.

You should be able to show work that has generated meaningful revenue or supported serious paid media spend, and explain why it worked.

You probably know the work of people like Eugene Schwartz, Gary Bencivenga, Claude Hopkins and Robert Cialdini. More importantly, you know how to apply the principles.

Beauty and/or supplement copy experience is useful, but not required.

What matters is that you are exceptionally good at selling through the written word.

Compensation: €120k base + up to €50k bonus

If your copy has never been tested against meaningful paid traffic, this is probably not the role for you.

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Why join Consumer Innovation?

• No bureaucracy. Move fast, test ideas, get answers quickly.
• Work from anywhere. We care about output, not office politics.
• Serious upside. If your copy performs, you can do very well.
• Real scale. Your work will be tested against millions in annual paid media spend.
• Work with killers. Join a team of highly driven performance marketers, media buyers and operators.
• Push direct response further. Test bold angles, offers, hooks and funnels at a level most companies would never allow.
• Focus on the work. Minimal internal friction, with operational and compliance support handled around you.
• Quality products. Our brands only sell differentiated, quality products with clear USPs ideally suited to good direct-response copy.