Senior Director, Experience Strategy

Job Description: Merkle is looking for a Senior Strategy Director to lead across client engagements. This role is ideal for someone who combines cultural awareness, research expertise, data-driven experimentation, personalization, and storytelling to shape meaningful brand and customer experiences. You will gain an understanding of clients' businesses, the motivations of their target audiences, and the effects of trends within their industry. You’ll lead as an individual contributor and craft leader, collaborating with cross-functional teams to plan and execute research and strategies to achieve our clients' goals, and mentoring junior strategists while driving innovation and measurable outcomes. This role requires experience in planning and leading large-scale, data-driven experimentation programs on behalf of clients, leveraging marketing technologies and measurement platforms to continually collect audience insight and improve upon customer experiences. Responsibilities You will identify cultural trends and shifts to uncover brand and business opportunities. You will develop strategic narratives that inspire creative and experience design teams. You will write clear, relevant briefs and provide strategic input throughout the design process. You will define strategic roadmaps for personalization and experimentation, refining and prioritizing experimentation backlogs in alignment with business objectives and development capacity. You will maintain a continuous testing cadence and provide regular status reporting on personalization and experimentation programs. You will coordinate with stakeholders and third parties to support test deployment and execution. You will ensure work aligns with client business and marketing goals. You will mentor junior team members and support their professional growth. You will be strategic lead on important accounts and partner with account teams to deliver value. You will build client relationships and identify long-term growth opportunities. Qualifications 8–10+ years of experience in integrated strategy in a digital agency. Bachelor's degree in a related field. Experience with qualitative and quantitative research methods. Experience with brand strategy, cultural dynamics, market trends, strategic planning, analytics, and digital experience measurement Experience in leading large-scale, data-driven experimentation programs, leveraging marketing technologies and measurement platforms such as Salesforce Marketing Cloud, Adobe Target, Optimize.ly , Contentful, and other tools to continually collect audience insight and improve upon customer experiences. Experience with experimentation backlog management and roadmap prioritization frameworks Experience in omni-channel personalization across web, mobile, and campaign experiences. Experience collaborating across analytics, creative, and technology teams. Experience understanding people, culture, and latest trends. Up to 25% travel allocated. Additional Information: The annual base salary range for this position is $164,450 - $190,000 . Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law . Additionally, this position is eligible for discretionary incentive compensation. Benefits available with this position include: • Medical, vision, and dental insurance, • Life insurance, • Short-term and long-term disability insurance, • 401k, • Flexible p aid t ime o ff, • At least 15 paid holidays per year, • Paid sick and safe leave, and • Paid p arental leave . Dentsu also compl ies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies . For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. Location: USA - Remote - New York Brand: Merkle Time Type: Full time Contract Type: Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 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