Senior Director of Consumer Insights (Growth)

Your future role at a glance Location: Remote with approximately 10% travel Department: Experience Insight Schedule: Day shift | Full-time Salary: $146,000.00 - $248,200.00 per year Eligible for an annual bonus incentive Life at Ascension: Where purpose meets opportunity Ascension is a leading nonprofit Catholic health system with a culture and associate experience grounded in service, growth, care and connection. We empower our 97,000+ associates to bring their skills and expertise every day to reimagining healthcare, together. Recognized as one of the Best 150+ Places to Work in Healthcare and a Military-Friendly Gold Employer, you’ll find an inclusive and supportive environment where your contributions truly matter. Benefits that help you thrive Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance Time to recharge: pro-rated paid time off (PTO) and holidays Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning Emotional well-being: Employee Assistance Program , counseling and peer support, spiritual care and stress management resources Family support: parental leave, adoption assistance and family benefits Other benefits: optional legal and pet insurance, transportation savings and more How you’ll make an impact in this role The Senior Director of Consumer Insights (Growth) is a visionary leadership role responsible for advancing Ascension’s understanding of consumers, patients, and markets to drive enterprise growth. Serving as a trusted advisor to executive stakeholders, this leader translates consumer, market, and competitive intelligence into actionable recommendations that directly shape growth strategy, brand positioning, and marketing and communications priorities. Operating at the intersection of consumer behavior, healthcare trends, analytics, and business strategy, the Senior Director leads a forward-looking insights agenda that elevates the voice of the consumer in upstream strategic decisions. This role requires a sophisticated blend of strategic thinking, executive influence, research expertise, and commercial acumen to ensure insights unlock market opportunities and drive measurable revenue and market-share impact. Key Responsibilities Strategic Insights Agenda: Develop and execute a multi-year strategic insights agenda that identifies emerging consumer, market, competitive, and healthcare industry trends to inform enterprise priorities, service-line investments, and long-term planning. Cross-Functional Partnerships: Partner with senior leaders across Strategy, Marketing, Communications, Operations, and Clinical Growth functions to address critical business questions. Influence decision-making by delivering clear, evidence-based perspectives on consumer acquisition drivers and changing healthcare behaviors. Macro-Consumer Frameworks: Create a holistic view of the market by integrating primary research, behavioral data, and external market intelligence. Lead the implementation of advanced segmentation, market opportunity maps, and needs-based frameworks to deepen organizational understanding of how consumers choose healthcare provider networks. Business Growth Activation: Ensure research drives measurable business outcomes by explicitly connecting findings to strategic planning, brand health, marketing effectiveness, and service innovation. Facilitate executive workshops to embed market insights into the commercial growth funnel. Team Leadership & Capability Modernization: Lead, coach, and develop a high-performing team of research professionals. Advance modern research methodologies, narrative storytelling, and analytical rigor, positioning the team as a trusted center of excellence for market intelligence. What minimum requirements you’ll need Education: High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management. What additional preferences we're seeking Progressive experience in insights, consumer research, strategy, or analytics roles, with a track record of translating data into actionable insights and influencing senior leaders. Equal employment opportunity employer Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster. 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