Senior Director, Product Marketing

ABOUT THIS ROLE As the Senior Director, Product Marketing, you will be the primary architect of LVT’s market authority. This is a high-impact leadership role for a strategist who thrives on the intersection of technical innovation and elite storytelling. You will own our corporate narrative, translating complex AI-driven hardware and software capabilities into compelling value propositions that resonate from the C-suite to the field. Balancing strategic individual contribution with the leadership of a high-performing small team, you will define our market positioning, evolve our pricing strategies, and serve as a vital bridge between Product, Marketing, and Sales. While we have a strong preference for this leader to be based in Seattle or Utah, we are open to remote candidates residing in the Pacific or Mountain Time zones. Periodic travel will be required. ROLE RESPONSIBILITIES Corporate Narrative & Thought Leadership: Own the LVT "story," developing the executive-level messaging and keynotes that position LVT as the undisputed leader in intelligent site technology. Strategic Pricing & Packaging: Lead the research and execution of sophisticated pricing models that reflect our value delivery and maximize market share. Sales Influence & Enablement: Build deep trust with Sales leadership, providing the strategic ammunition and market insights required to win complex, high-stakes deals. Market Intelligence: Conduct deep-dive competitive analysis and market research to identify whitespace opportunities and guide the long-term product roadmap. Cross-Functional Bridge: Serve as the "voice of the market" to Product teams, ensuring our development cycle is aligned with customer pain points and economic buyers. Team Leadership: Manage and mentor two Product Marketers, fostering a culture of scrappiness, technical curiosity, and excellence in execution. Open-Scope Innovation: Identify organizational gaps and "fix what is broken," creating new processes or collateral where none exist to scale our impact. OUR IDEAL CANDIDATE Experience: 10+ years in Product Marketing, with significant experience in B2B SaaS, IoT, or complex technical hardware/software environments. The Executive Communicator: You are a gifted storyteller who is comfortable on a keynote stage or in a boardroom, capable of simplifying the complex into the profound. The Sales Ally: You understand that Product Marketing exists to fuel revenue; you have a proven track record of influencing sales leaders and changing their perspectives through data and narrative. Technically Curious: You don’t need to be an engineer, but you are fascinated by how things work—from hardware sensors to Agentic AI—and you enjoy translating that tech into "business-speak." Strategic & Analytical: You have mastered the art and science of pricing, packaging, and market segmentation. Scrappy Creator: You aren't looking for a "maintenance" role; you are energized by the opportunity to build a function from the ground up and fix inefficiencies. Proven Leader: You have experience managing direct reports and know how to empower a team to deliver high-quality work in a fast-paced environment. COMPENSATION The beginning annual salary range for this role is $235,800.00 - $316,050.00 USD and is determined by location, job-related experience, and education/training. Your total earning potential is amplified by a bonus structure tied to meeting goals, and you will become an owner from day one through our employee equity program.