Senior Go-to-Market Strategist

Senior Go-to-Market Strategist At a Glance Company: New Breed , a privately owned HubSpot Solutions Partner since 2012 and an inaugural Elite Partner since 2020 Location: Remote, United States Focus: Internal marketing for New Breed (not client services) Ideal Background: Experienced B2B marketer with a track record of executing integrated marketing programs that drive pipeline, revenue, and business growth. The Opportunity As a member of New Breed's marketing team, you'll partner with the Director of Marketing to plan and execute go-to-market initiatives. This is an internal marketing role focused on growing New Breed's brand, not managing client accounts. Rather than owning a single marketing discipline, you'll flex into the areas where the business needs you most, increasing the marketing team's capacity, velocity, and effectiveness. This role is built for marketers who enjoy variety without losing focus. You'll execute across multiple marketing functions and channels, applying different skills to achieve a common goal: generating measurable pipeline and revenue. Why Marketers Choose New Breed Expand your marketing breadth . Apply and grow your expertise across multiple marketing disciplines while helping drive New Breed's growth. Work alongside marketing leadership. Work directly with the Director of Marketing to bring strategic initiatives from concept through execution. Own meaningful work. Coordinate cross-functional marketing initiatives that directly influence pipeline, revenue, and customer experience. What You'll Do Partner with the Director of Marketing to plan and execute go-to-market initiatives that support New Breed's growth Flex across the marketing function, contributing to demand generation, product marketing, content, events, and other business priorities Coordinate cross-team initiatives from planning through launch, ensuring alignment across Marketing, Sales, Customer Success, and Operations Measure performance, identify opportunities for improvement, and continuously optimize marketing programs and processes Travel several times each year to support company events, partner programs, and industry conferences, including HubSpot's UNBOUND Skills We're Looking For Required 3-5 years of experience in B2B marketing, growth marketing, product marketing, revenue marketing, or go-to-market marketing Hands-on experience with HubSpot Marketing Hub and CRM, including campaign execution, reporting, and automation Experience managing marketing initiatives from planning through execution Strong project management and organizational skills with the ability to balance multiple priorities Experience partnering closely with Sales and other cross-functional stakeholders Analytical mindset with the ability to use data to improve marketing performance and prove impact Alignment with New Breed's Core Values and a collaborative, team-first approach Highly Valued (though not required) Current or prior experience working within the HubSpot ecosystem Experience in marketing professional services, SaaS, or technology companies Experience in supporting product or service launches Experience in marketing operations, reporting, and revenue attribution Experience working within a fast-growing or resource-conscious marketing team What Success Looks Like Within 30 Days Complete onboarding and become familiar with New Breed's services, positioning, buyer personas, and marketing technology stack Begin contributing independently to marketing initiatives across multiple functional areas Build working relationships across Marketing, Sales, Customer Success, and Operations Within 90 Days Independently manage complex marketing initiatives from kickoff through launch Improve coordination and execution across cross-functional projects Increase the marketing team's capacity by improving coordination, execution, and operational consistency Within 6 Months Become a trusted strategic execution partner to the Director of Marketing Independently lead multiple cross-functional marketing initiatives from planning through launch Deliver measurable contributions to pipeline generation and business growth Compensation and Benefits Base salary plus a performance-based uncapped incentive structure Medical, dental, and vision coverage Employer-sponsored 401(k) with company match Paid parental leave Flexible vacation and sick time Life insurance and disability coverage Recognition programs for top performers Work Environment and Travel New Breed is a remote-first company headquartered at Hula Lakeside , a net-zero innovation campus in Burlington, Vermont. Our team primarily collaborates during Eastern Time business hours. This role is remote within the United States and includes travel several times each year for company gatherings, partner events, and HubSpot's UNBOUND conference. Our Core Values Think Boldly, Act Humbly Grow and Win as a Team Always Move the Needle Blaze New Trails Create Incredible Partnerships Celebrate the Journey Want to hear directly from our team? Explore New Breed's reviews on Comparably. How to Apply Great marketers are equal parts strategic thinkers, organizers, and executors. In place of a cover letter, our application includes space for you to: Tell us about a marketing initiative you helped take from concept to execution. What was your role, who did you collaborate with, and what impact did it have? How did you measure success? Describe a time when multiple high-priority marketing initiatives competed for your attention. How did you prioritize your work, communicate tradeoffs, and keep execution moving? About New Breed New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology, and curious, creative team members. We help companies unlock meaningful growth and forge customer connections that drive recurring revenue, all while reducing costs and complexity. ​