Senior Growth and Performance Marketing Manager

Apply Description The Senior Growth & Performance Marketing Manager is a high-ownership, strategically driven marketing leader responsible for the execution and performance optimization of our multi-channel customer acquisition funnels. Reporting directly to the Senior Director of Marketing, this role serves as the central engine driving web traffic stability, website registrations, and conversion performance within the broader marketing strategy established by the Senior Director of Marketing. This position focuses heavily on growth strategy, performance marketing, funnel architecture, and brand alignment. The Senior Growth & Performance Marketing Manager directly manages and develops designated Marketing team members, while also providing functional leadership to external agency partners (such as Chatter Buzz and other agencies) and cross-functional internal resources, elevating performance across search engine optimization (SEO), paid media (PPC), social, and lifecycle marketing. Requirements Strategic Leadership & Agency Governance Act as the primary day-to-day internal stakeholder directing external agency partners (e.g., Chatter Buzz), establishing tactical execution frameworks, reviewing deliverables, and holding partners accountable to approved performance and traffic goals. Manage, mentor, and orchestrate internal marketing resources and support roles, assigning operational priorities, coordinating localized initiatives (e.g., Spanish web properties), and streamlining internal workflows. Lead the evaluation of strategic corporate proposals, manage specialized vendor contracts within established authority, support departmental administration, and execute routine competitive benchmarking audits against industry peers. Synthesize multi-channel web analytics, ROI data, and project milestones into clear, executive-ready presentation materials for leadership and board reviews. Performance Marketing & Budget Optimization Own the day-to-day paid acquisition strategy across search, display, and social networks in alignment with the broader marketing strategy and approved budget, with accountability for cost-per-lead (CPL) and cost-per-acquisition (CPA) targets. Audit cross-channel digital datasets (including click-through rates, keyword counts, and positioning metrics) to identify data anomalies, reverse traffic losses, and ensure complete reporting transparency. Recommend and execute approved reallocation of ad spend based on performance data and continuous search term audits, including localized ad groups and niche network tests (e.g., Reddit, AdRoll). Next-Generation Search & AI Initiatives Lead forward-looking search initiatives, expanding standard SEO frameworks into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to capture high-intent traffic within AI-driven search models. Evaluate and integrate generative AI video production and advanced digital workflow automation tools into the broader marketing mix to scale short-form video post-production (Reels, Shorts) and dynamic ad layouts efficiently. Serve as a brand voice and compliance review lead for growth and performance marketing outputs, ensuring creative materials, AI-generated variants, and sensitive regulatory copy align with corporate and industry messaging standards and established approval processes. Funnel Architecture & Conversion Rate Optimization (CRO) Lead user experience (UX) and landing page optimization initiatives within the growth and performance function, with the goal of improving visitor-to-registration conversion rates. Guide layout wireframing, UI design, and deployment of interactive user journey touchpoints, including calculator-style step-through forms, to optimize lead qualification. Partner closely with Web Engineering resources to ensure front-end lead generation, tracking tags, and external marketing scripts cleanly map into core internal databases, Salesforce setups, and HubSpot data schemas. Required: 6+ years of progressive experience in growth marketing, digital acquisition, or performance marketing leadership. Proven track record of managing and scaling multi-channel digital strategies (SEO, PPC, Paid Social) with direct accountability for high-volume conversion metrics. Direct experience acting as the primary stakeholder managing external digital agencies, consultants, or multi-tiered marketing teams. Deep analytical competency using Google Search Console, HubSpot, Google Analytics, and multi-channel ad managers to isolate funnel leakage. Demonstrated experience designing high-converting user journeys, landing page structures, and interactive data-capture web forms. Preferred: Professional Certifications: Active certifications in Google Ads, Meta Certified Digital Marketing Associate/Media Manager, Google Analytics (GA4), or specialized AI/Growth Marketing frameworks are highly preferred. Experience in financial services, credit/debt management, nonprofit, or mission-driven organizations operating under strict compliance or regulatory conditions. Education Required: Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field; or equivalent relevant work experience. Preferred: Master’s degree (MBA or MS in Marketing/Analytics).