Senior Integrated Marketing Manager (UK / Europe, Remote)

About GoCharting GoCharting is a web-native charting and trading workflow platform with institutional-grade orderflow and DOM tools - footprint/cluster charts, volume/market profile, cumulative delta, imbalance charts, DOM trading. We are the only platform that delivers these capabilities fully on the web. We are differentiated as the leader in the professional orderflow niche, currently expanding our offering. PE-acquired and funded in 2025, profitable, 3M+ registered traders globally, with a mandate to scale 10x over 4 years. The Role Every part of our marketing machine already exists and already has an owner - performance and organic, content and brand, community, plus an interim agency running influencers, PR and paid. What does not exist is the person who makes them run as one thing: one calendar, one set of dates that hold, one quality bar nothing ships below. You will own execution. The go-to-market plan exists and is not yours to invent. You own the calendar, the briefs, the publish gate and the result read. You will manage three specialists, bring our interim agency’s marketing work in-house inside, and later, once attribution is trustworthy - take the funnel number itself. This is a hands-on seat: there is no layer beneath you to delegate to. Two things to be straight about. Our paid budget is near-zero today , so for two quarters your leverage is organic, lifecycle and creators - gradually increase the spend. What you’ll do Own one consolidated marketing calendar - every channel and launch on a single dated plan, with draft-due dates separate from go-live dates, a named owner per line, and a result read within 14 days. A committed date is a commitment Own the creator and influencer programme - source, brief, review and reject. Rates, tracked links, usage rights, a written approval gate with a published review SLA. You take the roster off our interim agency and own the relationships, not the invoices Own the publish gate - a pre-publish QA checklist that runs in under ten minutes per asset and covers what is actually visible on screen. Nothing ships below the bar, including the YouTube channel you restart Own lifecycle, organic and PR day to day - the email programme our 3M base doesn’t have yet, organic social, PR, competition campaigns, marketing pages. Paid joins the list when the budget does Run launches with the rest of the business - GTM briefs and launch comms with Product and Design; co-marketing with BD & Partnerships. Marketing activates what BD signs Lead three specialists - performance and organic, content and brand, community. 30-60-90s, written KPIs, weekly 1-on-1s Take the funnel number from month six - new paying customers per week, split US and India. Until then you’re measured on whether things ship, on time, at the agreed standard What we’re looking for Must-haves: You have personally owned a multi-channel marketing calendar - at least three of owned email/CRM, organic social, community, influencer/creator, PR, paid - with dates, named owners and a post-launch read. Owning it, not running one lane inside someone else’s. Non-negotiable You are still doing the work. The last thing you personally built and shipped - not reviewed, not approved, not delegated - was inside the last year or so. We ask for it in the application and we will probe it You have held external people to a quality standard - told a creator, an agency or a copywriter their work was not good enough, and got a better version back. This is the single most important thing this job does You have marketed to traders, investors, or another audience doing skilled work with data - trading, brokerage, prop firms, exchanges, market data, real-money gaming, or a genuinely technical prosumer tool. Our users are professional traders; they are the most marketing-allergic audience there is 4+ years of hands-on multi-channel delivery , and you have managed at least one person or held a vendor properly to account Written and spoken English at native or near-native standard - you write the briefs and the revision notes UK/Europe, with working overlap into the India morning Nice-to-haves: You have carried a conversion number - signup-to-paid, new paying customers, first-time deposits, funded accounts. You take this number in month six, so having held one before is a genuine advantage A lifecycle/CRM programme built from scratch , and a lean paid budget you made work rather than needing scale to function You have absorbed an agency or fractional function in-house and know what to extract before the contract ends You trade, or follow markets closely - you would understand our user in days rather than months Two things this role is not. It is not a brand or design role - we are not looking for a portfolio, and the creative craft sits with our content and brand specialist. It is not a marketing-automation or attribution role - you will not own the martech stack; you will own whether the work ships. Logistics Location Remote. UK / Europe Employment type Full-Time Entity UK/EU: GoCharting Inc via Employer-of-Record Travel Occasional - team offsites Start date ASAP Reports to Oleg Mukhanov, President & COO (Growth)