Senior Lead - Marketing Operations & Strategy

Who are we and what do we do? BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers. With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management—all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more —helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle. Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing. Location: This is a remote position; however, the role requires the candidate to be based in Mumbai. Role in a Nutshell Senior Lead, Marketing Strategy and Operations position will be responsible for partner- ing closely with functional leaders across Marketing and GTM to develop a shared set of priorities, growth strategy and operational plan. You will ensure our strategy is coordinated and cohesive, and supports our company objectives. As a key partner to Marketing leaders, you will act as a liaison between Marketing and the wider GTM teams,including Sales, GTM Strategy & Planning, and Financial Planning teams. In this role you will be required to meet our goals of supporting & optimizing all operations & technology to enable effective marketing at BrowserStack. This role will be a critical partner to the Marketing organisation for leading strategic planning and generating insights that drive Marketing performance. You will also conduct and support primary and secondary research projects and create relevant insights on market trends, market sizing, market forecasting, company bench- marking, customer needs, and competition that inform product, customer, and go-to- market strategies. What Will You Do? Analyse unstructured, ambiguous and complex challenges facing the organisa tion making judicious use of qualitative and quantitative data; gather insights, de fine problems and identify underlying opportunities. Make compelling recommendations; develop a tactical plan to execute and trans late them into results. Design and execute best-in-class quantitative and qualitative research to support decision-making, and strategic planning and shape marketing/brand strategies, campaign development, and product/solutions development Develop, implement, and maintain account intelligence strategies to identify profiitable, high-potential accounts, and garnish and retain customer base. Strategic Analysis: Conduct in-depth analysis of market trends, industry devel opments, and competitive landscapes to provide valuable insights that inform our corporate Strategy and executive decision-making. Data-driven Insights: Utilise data analytics and business intelligence tools to ex tract meaningful insights from various data sources, enabling informed strategic choices at the executive level. Market Opportunities: Identify new market opportunities and emerging trends that align with the organization's goals, enabling proactive decision-making to capitaliize on these opportunities. Competitive Intelligence: Monitor and analyse competitor activities, market positioning, and product offerings to help the organisation maintain a competitive edge. Marketing Database Hygiene: Should be able to handle large volumes of un structured and structured marketing database/information for maintaining data accuracy by conducting regular data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining and profile techniques Integrate data from multiple sources into a unified intelligence platform, and ad just database management to reflect changes, including adding new contacts and correcting inaccuracies CRM Tool Handling (Salesforce) – Detailed understanding/exp working on sales force tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before up- loading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate. Own the account, contact and lead enrichment activities along with its reporting and insights Desired Experience 6 - 8 years of experience, with a minimum of 6 years in Strategy or Management Consulting, preferably with a leading global consulting firm or in a high-impact Corporate Strategy role within a leading B2B SaaS or technology company. At least 5 years experience in Marketing Strategy, Research roles for Marketing teams, using secondary and tertiary research methods. Must have exposure in SQL to create reports, analyses & insights Knowledge of working with tools like ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn, etc. Proven experience in working with ICP identification across different segments and product portfolios. Advanced ability to analyze data and summarize information from multiple sources, including large and complex data sets to perform market, industry, financial and economic analyses. Structured thinking, strong problem-solving and communication skills, and the ability to prioritize in a fast-paced environment Proficient in analytics and be able to develop actionable insights using data. Be able to multitask, prioritize, rapidly iterate, and manage communications with different functions in a fast-paced startup environment. Excellent project management skills; ability to manage multiple projects simulta neously, often with non-congruent timelines. An MBA from a class A institution and an IIT or technology qualification will be a s trong plus. Benefits: In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 Gratuity as per payment of Gratuity Act, 1972 Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends Remote-First work environment that allows our people to work from home Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience