Senior Lead, Strategy & Operations -Revenue Marketing

Operations at Shopify designs and operates the systems, architecture, and conditions that drive alignment, speed, and execution across the company. We don't run process for process's sake. We build the operating system that lets product, revenue, and talent move at the pace Shopify needs. We're bringing that operating discipline to Revenue Marketing. Marketing spans multiple teams and reporting lines, and it moves fastest when someone owns the connective tissue — one execution rhythm, one set of priorities, one bar. We're hiring a Senior Lead, Strategy & Operations to be that person: a generalist operator with real marketing instincts who unifies how the work gets planned, sequenced, and shipped, and who takes operational overhead off leaders so the teams can move. This is an individual contributor role. You won't manage people. You'll set the bar and lead through influence. What you'll do Unify execution across Revenue Marketing. Build the operating rhythm — planning, prioritization, dependency tracking, performance tracking, decision velocity — that lets teams under different leaders execute against a single vision. Own the operating system for getting campaigns out the door. Navigate the dependencies that make or break a launch — growth, design, brand — and know who to pull in and how to make it happen. Subtract things that make us slow. Kill processes, automate workflows, rewire bad incentives, spot tooling opportunities. Reduce the operational overhead of running Revenue Marketing. Less is more. See the whole board. Understand where the marketing teams are spending, what they're accomplishing, and whether they're operating cohesively — and, over time, help run company-wide marketing rituals that raise outcomes across the org. Get smart about what's working. Bring analytical rigor to measuring marketing outcomes, including the hard ones — event impact, incrementality, attribution — and be honest about where the signal ends. Use AI as a force multiplier. Not as a productivity layer — as the way the work gets done. Design workflows that eliminate manual work at scale. Parachute into ambiguity and ramp in days. Take ownership. Escalation ends with you. What this isn't Not a program manager role. We aren't hiring someone to run tickets or chase RAID logs. Not a chief-of-staff role. You aren't an extension of one leader — you're deployed against the org's problems. Not a brand or creative vision role. You make marketing execution excellent; you're not here to redefine the brand. Not a P&L role. Your leverage is influence, alignment, and execution — not owning the number. What we're looking for An operator, not an advisor. You've carried outcomes across cross-functional teams, pulled people together, and made things happen. You've been in the weeds and the most senior person in the room at the same time. Operational excellence first, analytical strength close behind. You think in systems and from first principles, you're rigorous with data, and you default to execution. Leadership gravitas without the title. You can walk into a team that's mid-change and organize the chaos. People follow because of how you show up, not your box on the org chart. Genuine marketing domain expertise. You've operated close to marketing and understand how the pieces fit — design, brand, and measurement — well enough to make the right calls fast. Comfort in ambiguity and matrixed environments. You navigate dependencies across teams that don't report to you — and still ship. High throughput and succinct communication. You move a lot of work, and you can show up in any room and communicate clearly and persuasively. Extreme accountability, low ego. Self-reliant. Resourceful. Solve it yourself first. Do what you said, when you said it. Bonus Time in the office of a CMO, a marketing operations seat, or an equivalent operator role close to a marketing leadership team. Experience in a heavily matrixed organization or a strong growth marketing environment. Track record of being "parachuted in" successfully — turnarounds, integration leads, or standing up ops for a new bet.