Senior Manager, Account-Based Experience - United States

We're looking for a Senior Manager, Account-Based Experience - United States This role is Remote, United States Job Title : Senior Manager of Account Based-Experience We are seeking a strategic, revenue-driven Senior Manager of Account-Based Experience to lead, mentor, and develop our ABX team. Reporting directly to the Senior Director of Demand Generation within the Revenue Marketing team, you will evolve our tactics into a holistic account-based experience framework. You will use data-driven orchestration to power both net-new customer acquisition and existing customer expansion and retention. You’ll partner tightly with cross-functional stakeholders to build highly personalized buyer journeys that drive pipeline velocity, revenue growth, and maximize customer lifetime value. In this role you will... Campaign Strategy & Execution • Design, execute, and optimize multi-channel, full-funnel ABX campaigns across tier-1 (1:1), tier-2 (1:few), and tier-3 (1:many) accounts. • Balance campaigns to simultaneously penetrate net-new target logos and drive cross-sell/upsell pipeline within existing customer accounts. • Align closely with MOPS, Field Marketing, Sales, and BD leaders to gain buy-in from leaders, ensure seamless marketing orchestration, and direct timely sales follow-up. • Collaborate with sales and product marketing teams to identify key accounts, decision-makers, and critical influencers. • Partner with content and field marketing teams to identify or develop tailored messaging, bespoke digital experiences, and high-impact assets for key buying committees. • Build a scorecard to measure and report on performance while managing budgets and ensuring ROI. • Stay updated with the latest ABM tools, technologies, and trends to keep our strategies ahead of the curve. Team Leadership & Upskilling • Manage, guide, and upskill a team of ABX specialists, fostering a culture of continuous learning, data literacy, modern outbound strategy, and program execution. Stay updated on industry trends and best practices to incorporate into our programs and share with teammates. • Build and maintain scalable ABX playbooks, workflows, and templates to standardize processes and streamline across the team. • Oversee the internal ABX resource allocation and align day-to-day team execution with broader Revenue Marketing goals. Data, Technology & Measurement • Utilize signals, intent data, predictive modeling, and sales insights to define, segment, and maintain our Ideal Customer Profile (ICP) and target account lists. • Employ tech to build automated data enrichment pipelines, identify key personas, and scale deeply hyper-personalized outreach. • Collaborate with Mops on configuring and troubleshooting our ABX tech stack (e.g., 6sense, Salesforce, specialized gifting platforms) to power orchestration and tracking. • Define clear ABX KPIs and regularly report on Account metrics: target account engagement, buyer’s stage movement, pipeline influence, deal velocity, and ROI to the Senior Director of Demand Gen. • Monitor and analyze the effectiveness of ABM campaigns and strategies, providing actionable insights and recommendations for optimization. You've got what it takes if you've got... • Experience: 5+ years of B2B revenue marketing experience, with a heavy emphasis on ABM/ABX, demand generation, or growth marketing. 1-2+ years of direct people management experience. • Mindset: A strong shift in thinking from "marketing to accounts" to "orchestrating unified experiences" across the entire lifecycle (acquisition, retention, and expansion). • Tech Stack Mastery: Hands-on, proficient experience using intent/orchestration, data enrichment/automation, and communication/engagement tools. Strong understanding of CRM systems and marketing automation tools. • Communication: Exceptional written and verbal communication skills. Adept at managing and developing cross-functional relationships in a team-oriented environment. • Leadership: Proven ability to lead, manage, and inspire a team with a winners’ mentality to consistently achieve shared targets. • Analytical Skills: Strong ability to interpret data, measure success, and make data-driven decisions. Our Culture: Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today. Who We Are: At Cornerstone, we believe in AI that works in the service of people, amplifying their judgment to drive high-performing, future-ready organizations forward. Cornerstone Workforce AI™, the intelligence platform for workforce readiness, brings together workforce and labor market data into a proprietary Cornerstone People Graph™, translating signals into intelligence, targeting learning where it matters, developing critical skills, and surfacing hidden talent. Delivered as an open, enterprise platform across whatever application your people work in every day, Cornerstone Workforce AI is built for scale, security, and trust, with certified AI guardrails. As an industry leader, Cornerstone is helping approximately 7,000 organizations, 140M+ users, across 186 countries build continuous workforce readiness. Total Rewards: At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 130800 - 209300 USD. Check us out on LinkedIn , Comparably , Glassdoor , and Facebook ! Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at [email protected] or +1 855 454 8433. Read the EEO is the Law poster here , and the supplementary poster here Read the Read the Pay Transparency Nondiscrimination Provision poster here