Senior Manager, CRM Revenue Expansion

Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM. About the Role: Babbel is hiring a Senior Manager, CRM to join our team in our New York City office. The Senior Manager, CRM will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn. To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV. Responsibilities: Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities. Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value. Identify and implement new upsell and winback programs to improve customer lifetime value. Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution. Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations. Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences. Key Job Requirements Are : At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus A test-and-learn approach to work: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results A strong understanding of international markets and corresponding customer behaviors Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance Proficiency with A/B and multivariate testing methodologies Exceptional written and verbal communication skills with attention to detail and a creative sensibility Benefits Join a global company with purpose Competitive compensation, PTO, benefits Have an Impact on Babbel's product, company, and learners Career growth and skill development This position is located in NYC and requires a minimum of 3 days/week in office. Salary Information In New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level. Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.