Senior Manager, Digital Marketing & Growth

Apply Description Position Summary: As a key strategic deputy to the VP of Marketing, the Senior Manager, Digital Marketing & Growth will provide support and leadership across all digital functions and act as a technical force multiplier for the brand’s expansion. This is a high-growth role designed for a proactive leader who thrives at turning high-level strategy into polished, multi-channel execution. You will own the digital ecosystem, performance marketing, and the technical patient journey, bridging the gap between complex data and strategic growth. We are looking for someone with an agency and in-house background who can manage digital budgets, agency relationships, and website integrity with a focus on both short-term performance and long-term brand health. Key Responsibilities: Strategic Digital Leadership & Reporting Serve as a thought partner and deputy to the VP of Marketing, providing analytical insights to support overall marketing strategy and GTM planning. Act as the VP’s right-hand for digital budget planning, resource allocation, and ROAS optimization. Partner with the Senior Manager, Integrated Brand Marketing to ensure consistent messaging and campaign synchronization across all digital and traditional channels. Own the development of monthly marketing performance recaps, quarterly business reviews (QBRs), and executive summaries. Synthesize complex digital data into clear, narrative-driven insights that inform decision-making. Develop leadership-level reports and progressive reporting automations Analyze digital performance metrics, consumer insights, and competitive landscape to identify growth opportunities and optimize campaign effectiveness Manage and set KPIs/benchmarks, ensuring optimal performance Support market research and competitive analysis efforts Digital Marketing Strategy & Automation: Lead and plan the digital strategy for monthly marketing plans and the digital integration of new clinic openings and acquisitions. Develop innovative digital marketing strategies and manage execution across all paid and organic digital channels including Google Ads, social media (Meta, LinkedIn, etc.), OTT/CTV, and other emerging digital platforms Drive innovation in marketing automation and digital impact to improve efficiency of process and spend Design and oversee the end-to-end digital patient journey, ensuring a seamless transition from initial search (intent) to online registration and post-visit engagement. Lead the strategy for automated communication flows, including SMS and email triggers for appointment reminders, "open late" awareness, and patient satisfaction surveys. Growth, Performance & Technology Own day-to-day management of digital and web agencies, ensuring high technical output and strategic alignment with KPIs. Build and maintain a privacy-first, HIPAA-compliant data stack, utilizing platforms like Freshpaint (or similar) to ensure secure and accurate tracking. Stay current with digital marketing trends, platform updates, and emerging technologies to maintain competitive advantage Identify and oversee marketing technology vendor relationships, manage MarTech stack and evaluate new platforms for potential integration Audit and optimize website user flows and landing pages to reduce friction; manage website maintenance and SEO strategy. Team Leadership & Development Provide direct leadership and mentorship to two direct reports, fostering a culture of technical excellence and high output. Actively oversee internal team workflows, ensuring clear communication and alignment on departmental goals. Requirements Requirements & Qualifications Bachelor’s degree in Marketing, Business, or related field. 7+ years of experience in digital/paid marketing, with strong preference for candidates with Director-level experience at a digital/full-service agency. Experience in the healthcare is a plus. Deep expertise in Google Ads, Meta Ads Manager, SEO best practices, and website CMS platforms. CRM and marketing platform expertise: Proficiency with CRM systems (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot, or similar), email marketing tools (Mailchimp, Constant Contact), SMS marketing platforms, landing page builders (ClickFunnels, Unbounce), and patient engagement platforms specific to healthcare environments Exceptional communication skills; must be a proactive collaborator capable of working cross-functionally with marketing leadership. Demonstrated ability to build automated reporting dashboards and translate data into business strategy. A proactive, "self-starter" mentality with the ability to manage and oversee complex project timelines and agency workflows. A collaborative leader who can mentor junior team members and align with a mission-driven organization. This role is designed for a leader ready to grow quickly into future promotional opportunities as the department evolves. Location: Remote in the DFW area with the ability to meet in person for collaborative sessions as needed along with occasional travel to clinics and team meetings. Reporting Structure: This role reports to the VP of Marketing. This role oversees: Digital Advertising Specialist Marketing Technology Specialist (SMS/Email) Web and Digital Agency Partners