Senior Manager, Influencer Marketing (New Ventures)

About us Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide. About The Role: Your north star: Build, scale, and manage Pomelo Care’s creator and partner ecosystem from the ground up to drive measurable patient growth. As Senior Manager, Influencer Marketing, you will own channel strategy, creator sourcing, contract negotiations, campaign execution, and performance reporting. You are equal parts creative strategist and performance operator, taking complete ownership over customer acquisition costs (CAC) and campaign ROI. What you'll do: Develop and manage creator relationships: Source, onboard, and manage ongoing partnerships across creators, patient advocates, and medical experts. Drive creative strategy: Develop net-new content concepts and build a UGC-led creative testing roadmap, leveraging platform trends, performance data, and audience insights. Fuel paid social acquisition: Negotiate usage rights, licensing terms, and allow-listing permissions to supply creator assets to paid social campaigns. Lead cross-functional execution : Manage workflows from concept to launch, building a high-velocity, repeatable system. Optimize funnel performance: Test creative formats, messaging angles, and landing page integrations to improve conversion rates and lower acquisition costs. Performance reporting & strategy: Track and report performance metrics across channels to identify key drivers of reach and conversion, using these insights to refine creator selection and creative strategy. Ensure compliance: Partner with Legal and Clinical Ops to ensure all content adheres to healthcare privacy laws and FTC/FDA guidelines. Who you are: 5+ years of influencer, creator, or performance marketing experience , with a focus on driving customer acquisition within DTC health, wellness, subscription, or regulated healthcare industries. Track record of impact: Experience building creator programs that deliver measurable brand reach, engagement, and direct business impact. Performance-focused operator: Hands-on experience managing growth budgets with direct accountability for conversion rates, CAC, and ROI. Platform fluency: Deep understanding of TikTok, Instagram, and YouTube, combining sharp creative judgment with hands-on experience negotiating usage rights, ad licensing, and allow-listing. Skilled communicator: Ability to distill complex clinical topics into accessible, high-converting social video messaging. Leverages AI tools: Uses modern AI tooling to accelerate creative briefing, script generation, copy iteration, and performance analysis. Why you should join our team By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. Benefits and Perks: Comprehensive Health, Dental, and Vision coverage for employees and their families High deductible Health Plans with Health Savings Account (HSA) options Flexible Spending Account (FSA) Equity grant participation 401(k) program Competitive vacation policy 16 weeks paid parental leave Fully remote work flexibility (within the US) Compensation: The expected base salary range offered for this role is $130,000-$150,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications. At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Potential Fraud Warning Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information. Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com. If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at [email protected] to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.