Senior Manager, Integrated Brand Marketing

Apply Description About us: Xpress Wellness, operating as Xpress Wellness and Integrity Urgent Care, is a family of 80+ urgent care clinics across Texas, Oklahoma and Kansas, and rapidly expanding! Our company was founded with the desire to serve the underserved communities with quality care and convenience. A genuine care for people -- our team, patients and partners -- is at the heart of everything we do. Position Summary: As a key strategic deputy to the VP of Marketing, the Senior Manager, Integrated Brand Marketing will provide support across broader marketing initiatives and act as a force multiplier for the brand's vision and strategy. This role owns the end-to-end planning and execution of integrated campaigns and monthly plans, serving as the "brand pulse point" to ensure absolute consistency across all touchpoints. This individual will support our creative storytelling, manage the day-to-day of high-impact agency relationships, and support the VP in execution of our organizational rebrand. This is a high-growth role designed for a proactive leader with ideally an agency and in-house background who thrives on turning high-level strategy into polished, multi-channel execution. Key Responsibilities: Strategic Brand Leadership Serve as a primary deputy to the VP of Marketing, assisting as a thought partner in the development and translation of long-term vision into actionable, integrated GTM plans. Act as the "Brand Guardian," reviewing all creative assets and communications to ensure they meet new brand guidelines and standards. Support the VP in the strategic planning and tactical execution of a comprehensive organizational rebrand. Lead and support cross-functional meetings to ensure internal alignment and detailed timelines for major brand initiatives and campaigns. Set agendas and help lead weekly marketing meetings. Act as the VP’s right-hand for budget planning and resource allocation Team Leadership & Development Provide direct leadership and mentorship to marketing team members and direct report, fostering a culture of excellence, professional growth, and high output. Actively oversee internal team workflows, ensuring clear communication and alignment on goals, while providing the "pulse" for team health and culture. Support the VP of Marketing in resource allocation, ensuring team capacity is optimized for current initiatives and future growth. Integrated Campaigns, Planning & Content Management Own the master marketing calendar and monthly plans with the VP’s vision, coordinating the flow of content across all owned, earned and paid channels to ensure a cohesive narrative with clear objectives and goals. Oversee all brand content creation, including social media, website copy, and video production, ensuring new brand guidelines are followed for campaigns, and the brand is represented well at events/conferences. Support the integration of marketing efforts during new clinic openings and acquisitions, ensuring digital and traditional channels work cohesively during market entries with execution support of the Community Marketing Team Support internal communications initiatives by applying best practices to employee engagement and company culture programs Manage the strategy and reviews of traditional "out of home" (OOH) and direct mail campaigns to support local clinic volume with execution support from the Community Marketing Team. Agency & Partner Management Serve as a day-today lead for select external agencies (i.e. PR, creative, freelance content creators) and support VP as needed. Leverage prior agency-side experience to optimize workflows, manage SOWs, and ensure high-quality deliverables from all external partners. Requirements Requirements: 7+ years of relevant marketing experience; prior Director-level agency experience is highly preferred. Direct experience working within a marketing or creative agency is required, providing the candidate with a deep understanding of account and brand management. Proven track record in managing integrated brand campaigns across both digital and traditional channels. Experience in the healthcare industry is a significant plus. A proactive, "self-starter" mentality with the ability to manage and oversee complex project timelines and agency workflows. Location: Remote in the DFW area with the ability to meet in person for collaborative sessions as needed along with occasional travel to clinics and team meetings. Strong culture fit: A collaborative leader who can mentor junior team members and align with a mission-driven organization. Ambitious mindset: This role is designed for a leader ready to grow quickly into future promotional opportunities as the department evolves. Reporting Structure: This role reports to the VP of Marketing. This role oversees: - Marketing Coordinator/Administrator - Content Creation and Graphic Design/Creative Partners