Senior Manager, Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you'll be doing Our Simplii Marketing team helps bring the Simplii Financial brand to life through insight-led, integrated marketing that supports business growth and deepens client relationships. As Senior Manager, Simplii Marketing, you'll lead the planning and execution of marketing communications and campaigns across channels, working closely with internal partners, agencies, and external teams. You'll translate business objectives into clear, actionable marketing plans that strengthen the brand and create meaningful client experiences. You'll use customer insights, data, and performance results to shape strategies, optimize campaigns, and drive measurable outcomes. You'll also help foster a culture of collaboration, accountability, and continuous improvement while supporting team priorities and delivering high-quality work. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote. How you'll succeed Integrated Marketing Leadership - Lead the development and execution of integrated marketing initiatives across channels, agencies, and partner teams to bring Simplii's brand and products to life in compelling ways. Client-Centred Strategy - Use customer insights, data, and market knowledge to develop marketing strategies that strengthen client relationships and improve how clients experience the brand. Brand Stewardship - Maintain consistency in Simplii's brand identity and messaging, ensuring every campaign reflects a clear, distinctive, and engaging brand presence. Campaign Management - Manage campaign budgets, timelines, and deliverables thoughtfully, working with partners to maximize impact and track progress against business objectives. Performance Optimization - Analyze campaign results to uncover insights, refine recommendations, and optimize future marketing activity for stronger business outcomes. Cross-Functional Collaboration - Build strong relationships across the organization to align priorities, shape integrated recommendations, and demonstrate the value marketing brings to the business. Who you are You have relevant experience. You bring 7+ years of marketing experience, including leading integrated campaigns across multiple channels and working with creative and media agencies to develop strong briefs, guide execution, and provide thoughtful feedback. You give meaning to data. You use data, insights, and sound judgment to make decisions, set clear objectives, measure progress, and drive strong business outcomes. Your influence makes a difference . You can see the big picture and translate it into clear plans, recommendations, and actions that bring partners together and move work forward. You're motivated by collective success . You build strong relationships across teams, communicate with clarity, and work effectively with colleagues and partners at all levels of the organization. You act like an owner. You take pride in delivering high-quality work, manage multiple priorities with accountability, and stay focused on seeing initiatives through to completion. Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability. What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. *Subject to program terms and conditions What you need to know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected] CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us. Expected End Date 2028-05-01 Job Location Toronto-81 Bay, 32nd Floor Employment Type Temporary (Fixed Term) Weekly Hours 37.5 Skills Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management