Senior Manager of Digital and Demand Generation

CuraLinc Healthcare is seeking a Senior Manager of Digital and Demand Generation to own the full digital and demand generation function across every channel, campaign, and dollar of paid media. The role partners with the VP of Marketing on strategy and carries full execution ownership across new growth, client expansion, and lifecycle marketing. This is a high-visibility position on a growing team. CuraLinc Healthcare delivers transformative mental health care fueled by connectivity, marrying technology and personalized advocacy to support thousands of employers and millions of their employees throughout their mental health care journey. CuraLinc Healthcare is a service-driven organization whose employees are treated with professionalism and respect. We believe that "a chain is only as strong as its weakest link" and, therefore, look to hire high-performing professionals with outstanding experience, work ethic and character. We strive to provide all selected applicants with a smooth recruitment experience. Therefore, we ask that you complete an application for employment via curalinc.com/careers or this posting's easy apply. If you are selected for a position with CuraLinc, we will not ask for personal or financial information via email. Should you have any questions or concerns, please contact us via [email protected]. Primary Responsibilities Demand Generation and Pipeline Partner with the VP of Marketing on Demand Gen Strategy Across New Growth, Client Expansion, and Lifecycle; Own Execution Across All Channels Build and Manage Multi-Touch Campaigns that Generate, Nurture, and Convert Qualified Leads Across Direct and Indirect Sales Motions Execute and Manage ABM Programs in Coordination with RevOps, Including Target Account List Development, Account Planning and Pipeline Contribution Support Brand Awareness and Demand Generation Across Client and Consultant Audiences in Partnership with Brand and RevOps Manage Digital Event Support Including Invitations, Pre and Post-Event Follow-Up Sequences, and Surveys Digital Channels, Advertising and Web Own All Digital Channels: Paid Social, Digital Advertising, Organic Social, Email, and Web Own the Website Top to Bottom: Performance, Content, Conversion Optimization, and Campaign Alignment Build and Lead Paid Media Strategy Including Execution Frameworks, Testing Rigor, and Performance Accountability Deploy Organic Social in Coordination with Brand and Content Team Oversee Email Execution Including Segmentation, Deployment, and Optimization Via HubSpot and Zoho Partner with Brand to Evolve Search Strategy from SEO Toward AEO and GEO Experimentation And Optimization Design and Run A/B and Multivariate Experiments Across Digital Channels; Translate Results into Clear Recommendations Drive Funnel Conversion Optimization from Ad Creative and Landing Pages Through to Lead Quality and Pipeline Reporting, Analytics and Rhythm of Business Own Demand Gen and Digital Marketing Reporting; Build Dashboards that Give Leadership Clear Visibility into Pipeline, Channel Performance, and Funnel Health Define and Track KPIs Across the Full Funnel for Both New Growth and Lifecycle Performance Establish the Marketing Rhythm of Business in Partnership with RevOps and VP of Marketing: Weekly, Monthly, and Quarterly Cadences Tied to Growth Goals Minimum Qualifications 5 to 7 Years in Demand Gen or Digital Marketing in a B2B Environment, Ideally at a Growth-Stage Company Hands-On with HubSpot; Zoho and ZoomInfo Experience a Strong Plus Track Record Building and Running Paid Media Programs with Measurable Pipeline Impact Experience with ABM Strategy and Execution Strong Analytical Mindset; Able to Build Reporting Infrastructure and Translate Data into Decisions Comfortable Owning the Website as a Marketing Asset Curious About AEO/GEO and the Direction Search is Heading Player/Coach Orientation; Sets Direction and Does the Work Effective Collaborator; Moves Fast and Communicates Clearly This is a full-time, salaried role and includes a robust benefits package, with 100% company-paid single tier medical coverage insurance, PTO, 401(k) with match, dental, vision, life, and disability insurance. CuraLinc is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, age, national origin or disability.