Senior Manager, Performance Marketing (Paid Social)

Company Description

In the fast-growing economies of the world, there is a new generation of ambitious younger people eager to gain financial independence, and our client is committed to helping make this potential a reality by empowering them with the Freedom to Succeed.

Our client provides guidance, tools, and easy market access so individuals can trade and invest with confidence. The goal is to enable clients to become their own wealth managers: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, and in their own way.

Founded in 1998 to offer online trading for retail clients, our client is now over 25 years old and has provided leveraged trading to over 2 million customers through global power brands including FXTM and Nemo, giving access to equity, commodity, and FX markets across the Middle East, Asia, and Africa.

Our client is an energetic and diverse organization with central offices in the UAE, Cyprus, and the UK, along with several smaller hubs globally. “Freedom to Succeed” is not only a promise made to clients and partners, but also to employees. Team members are supported in developing new skills, taking on early responsibility, and building rewarding careers within a fast-growing, dynamic environment.

Job Description

Our client is seeking a senior, hands-on Paid Social expert to own performance end-to-end across multiple markets and substantial budgets. This is a strategic and execution-focused role for someone who understands how to scale campaigns profitably and systematically.

You will drive acquisition through Paid Social, lead structured experimentation, and improve performance through rigorous creative testing and optimisation frameworks. The ideal candidate combines analytical discipline with creative instinct and is comfortable operating across multiple social platforms.

Key Responsibilities

Paid Social Ownership

• Lead strategy, setup, optimisation, and scaling of Paid Social campaigns across Meta and TikTok (primary focus).
• Manage medium to large monthly budgets with accountability for CPA, ROAS, and volume targets.
• Develop forecasting models and performance projections to support planning and scaling decisions.
• Identify scaling opportunities while maintaining efficiency.

Multi-Platform Execution

• Run and optimise campaigns across TikTok with a strong understanding of platform-native creative and scaling mechanics.
• Adapt creative and messaging strategy to platform-specific user behaviour.
• Bonus: experience running acquisition campaigns on Reddit and/or Snapchat.

Creative & Testing Excellence

• Design and execute structured A/B testing frameworks across creatives, audiences, formats, and funnel stages.
• Brief high-performing ad concepts based on performance insights.
• Iterate and refresh creatives to combat fatigue and improve efficiency.
• Bonus: ability to create rapid creative variations using tools such as Canva, Adobe Express, Figma, or similar platforms.

Data & Performance Analysis

• Conduct deep-dive analyses of campaign performance to identify drivers of efficiency and growth.
• Translate performance data into actionable insights and recommendations.
• Optimise full-funnel performance (CTR, CVR, CPA, ROAS, retention indicators where relevant).

Cross-Functional Collaboration

• Partner with growth, product, data, and creative teams to align acquisition strategy with business goals.
• Contribute to channel planning, budget allocation, and growth initiatives.
• Operate autonomously while keeping stakeholders informed and aligned.

Qualifications

Essential:

• Minimum 5 years of hands-on Paid Social experience with direct ownership of performance outcomes.
• Strong proven experience running campaigns on Meta and TikTok.
• Experience managing medium to large acquisition budgets.
• Demonstrated experience running structured A/B tests at scale.
• Strong analytical mindset and ability to interpret performance data.
• Ability to work independently in a remote setup with high accountability.

Desirable:

• Experience in the App industry and/or fintech / financial services.
• Experience running acquisition campaigns on Reddit and/or Snapchat.
• Familiarity with mobile measurement partners (MMPs) and app attribution.
• Experience optimising for app installs and in-app events.