Senior Marketing Analyst, Customer Behavior & Lifecycle

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles: We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. Role Overview We are seeking a data-savvy and entrepreneurial Senior Marketing Analyst to join our Lifecycle Marketing team. In this role, you will distill data into customer intent, motivations, and friction points to inform lifecycle strategy, personalization, experimentation, and cross-channel messaging. A self-starter, you will be leading cross-functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering teams to further develop our approach to a wholistic customer view and experience. How you will make an impact: Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent. Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof). Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization. Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation. Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders. What you bring to the team: 5 plus years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends. Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles. Expertise in SQL and working with large, disparate datasets. Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer. Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities. Bonus points: Background in retail, e-commerce, or multi-brand organizations. Experience with BI visualization and tooling (Superset, Microstrategy, Power BI, etc). At Fanatics, we value transparency and honesty. If you don’t meet every single requirement, that’s okay – we still want to hear from you! We believe in the power of diverse experiences and talents. If you’re excited about the role and confident that you can contribute, don’t hesitate to apply. We’re genuinely interested in how your unique skills and perspective can help us build something amazing together. The salary range for this position is $100,000 - $150,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. Where You’ll Work and What’s required: Office locations: Jacksonville, FL or San Mateo, CA Hybrid work environment with flexibility between 3 days in office and 2 days remote work. Fast-paced team environment with exposure to multiple aspects of the Fanatics Commerce business. What’s in it for you: Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes. Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.