Senior Marketing Analyst (Nordleaf)

ÜBER UNS Healthtech Ventures (HTV) is one of Germany’s most innovative and fastest-growing digital health companies. We operate a portfolio of integrated telemedicine platforms that connect patients, doctors, and pharmacies — making modern healthcare more accessible, efficient, and patient-centered. Our platforms — Prio One , SoLean , and Nordleaf — cover some of the most dynamic therapeutic areas, including women’s health, weight management, and medicinal cannabis. HTV combines medical expertise, digital excellence, and operational precision to deliver outstanding patient experiences and sustainable growth. DEINE AUFGABEN Your Core Missions 1. Attribution & Channel Strategy Strategic Spend: Own the monthly, Finance-reconciled CAC and MTA models; advise exactly where the "next Euro" should be spent. Fatigue Detection: Identify channel saturation and creative fatigue across the full mix (Meta, Google, TikTok, etc.) before they hit the P&L. 2. Onsite & Merchandising Optimization Conversion Ownership: Use data to optimize PDP performance, recommendation logic, and checkout flows, surfacing hidden friction in prescription steps. Scientific CRO: Lead the test backlog with the E-com Manager, ensuring every experiment has defined power, sample size, and kill criteria. 3. Data Modeling & Trust Warehouse Power User: Write the SQL and dbt models for the core dashboard stack (Cohorts, P&L, Funnels) and define specs for Engineering. Data Integrity: Conduct quarterly audits of the tracking pipeline (Server-side, Pixels) to ensure budget decisions are based on trusted data. 4. Retention & Lifecycle Cohort Mastery: Analyze LTV, repurchase rates, and time-to-second-order to drive long-term growth. CRM Synergy: Partner with CRM to build operational patient segmentations and measure Klaviyo flow performance. 5. Experimentation & Methodology Standard Setting: Enforce rigorous testing standards (MDE, hypothesis, primary metrics) and maintain a central library of learnings. Incrementality Specialist: Design regional holdouts and catchment-level splits to measure the true impact of brand and influencer spend. WAS DU MITBRINGEN SOLLTEST We are looking for a heavy-hitter who has navigated the complexities of data at scale. You treat analytics as a product , not a reporting function, with a relentless focus on commercial outcomes. The Non-Negotiable Requirement You must have direct experience operating the analytics function for a DTC/e-commerce business at or beyond €100M GMV . We are looking for: The In-House Operator: Growth/Marketing Analyst at a €100M+ brand. The Lead Agency Analyst: Owned the end-to-end model and recommendation layer for a €100M+ client. Sub-€100M experience, generalist consulting, or "dashboard consumption" does not qualify. We are testing for exposure to failure modes at scale. Your Profile Technical Expert: Advanced SQL (raw events) and modern warehouses (BigQuery/Snowflake/dbt). You use Python/R for complex modeling and AI workflows (Claude/Cursor) to 10x your output. The E-com Stack: Hands-on with Shopify, Klaviyo, Meta/Google Ads, and attribution layers like Klar, Northbeam, or Triple Whale. Methodology: Expert in MMM, MTA, and incrementality testing. You know which lever to pull and when a test is statistically valid. Soft Skills: 4+ years of experience. Self-directed, commercially minded, and fluent in English (German is a plus). What This Role Is Not Not a Reporting Analyst: You don't just pull lists; you drive decisions. Not a Data Engineer: Engineering maintains the pipes; you own the modeling and strategy on top of them. Not a Junior Hire: We are specifically seeking a veteran of high-GMV environments. WAS WIR DIR BIETEN Dedicated Focus : Enjoy a role with zero context-switching, allowing you to focus entirely on the Shopify platform. High Autonomy : Join a high-trust environment with no layers of management, collaborating daily with the CPO. Competitive Package : Receive highly competitive, investor-funded compensation within a fast-growing healthtech environment. AI-First Culture : Work in an engineering culture that prioritizes output and velocity through AI-augmented workflows. Career Growth : Benefit from clear advancement paths to Lead Shopify Engineer or Head of Frontend Engineering. Flexible Location : Work from our Hamburg office or remotely from anywhere within Germany. DU BIST AM ZUG! Are you ready to join our team and actively shape the digital revolution in healthcare? Then we look forward to receiving your application!