Senior Marketing Data & Analytics Lead

Job Description As a pivotal senior individual contributor on Zendesk’s Marketing Strategy & Operations team, the Sr. Marketing Analytics Lead will turn complex marketing data into clear insights, recommendations, and decisions. This role will independently lead high-impact analytics workstreams across performance measurement, funnel analysis, attribution, forecasting, and experimentation while partnering closely with stakeholders across Marketing and the broader go-to-market organization. What you’ll be doing Lead end-to-end analytics projects, from framing the business question and sourcing the data through analysis, storytelling, recommendation, and follow-through. Build and improve reporting, dashboards, and analytical models that make marketing performance, funnel health, pipeline contribution, and investment efficiency visible. Analyze channel, campaign, audience, lifecycle, web, and funnel performance to identify opportunities and explain drivers of change. Support attribution, forecasting, target setting, pipeline pacing, budget planning, and ROI analysis with sound methods and transparent assumptions. Partner with Marketing Operations, Finance, Sales/Revenue Operations, Data/Engineering, and functional marketing teams to improve data quality and decision processes. Develop reusable metrics, definitions, documentation, and analytical frameworks that increase consistency and self-service across Marketing. Communicate findings in a way that is concise, actionable, and appropriate for the audience — from technical partners to executive leaders. Mentor peers and contribute to a culture of analytical rigor, curiosity, and continuous improvement. What you bring to the role A strategic and commercially minded analyst who can connect data to business decisions and measurable outcomes. Strong problem-solving skills and the ability to work independently through ambiguity and incomplete information. Clear, confident communication: you can explain what the data says, what it does not say, and what should happen next. A collaborative approach to partnering with technical and non-technical stakeholders. Attention to detail without losing sight of the bigger picture or the decision the work is intended to support. A continuous-learning mindset and interest in improving analytical methods, data products, and team practices. Qualifications 8+ years of experience in marketing analytics, business intelligence, performance analytics, strategy, or a related discipline. Strong SQL skills and experience working with data warehouses, analytical datasets, and BI/dashboarding tools. Experience with marketing measurement, funnel analysis, attribution, forecasting, experimentation, or channel ROI. Ability to combine data from marketing automation, CRM, web, advertising, and revenue systems. Demonstrated experience presenting insights and recommendations to senior stakeholders. Experience in B2B SaaS, subscription, or another multi-channel growth environment preferred. #LI-WO1 The US annualized base salary range for this position is $202,000.00-$304,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here . Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.