Madman NZ is looking for an experienced and creatively driven Marketing Executive to join our New Zealand team.
This is a hands-on role for someone who loves film, understands audiences and knows how to turn a great release into a compelling cultural moment. You’ll lead integrated campaigns across theatrical and home entertainment titles, with a particular focus on bringing New Zealand films to local audiences.
Reporting to the General Manager – NZ, you’ll work closely with filmmakers, producers, exhibitors, media partners, publicists and our Australian team. You’ll also manage and support the development of our Marketing & Content Executive.
WHAT YOU’LL DO
- Develop and deliver creative, audience-led marketing campaigns across paid, earned and owned channels
- Lead marketing strategies for selected New Zealand films, including grant applications and campaign reporting
- Work with filmmakers and producers on key assets including posters, trailers and social content
- Brief and oversee creative work across print, digital, television, outdoor and social media
- Secure publicity, develop media and influencer relationships, and coordinate previews and talent opportunities
- Manage Madman NZ’s social channels, film accounts and consumer EDM activity
- Build partnerships, promotions and special events with exhibitors and aligned brands
- Manage campaign budgets, creative resources and exhibitor co-op activity
- Monitor campaign performance, audience sentiment and emerging platform trends
- Lead, mentor and develop the Marketing & Content Executive
Our preferred candidate will
- Hold a Bachelor's degree in marketing or related field
- Minimum 3 years of relevant marketing experience
- Strong knowledge of digital and social media marketing
- Excellent writing, communication and relationship-management skills
- Experience managing budgets, deadlines and multiple campaigns simultaneously
- A sharp eye for creative work and exceptional attention to detail
- The confidence to pitch ideas, editorial opportunities and brand partnerships
- Experience managing or mentoring others
- A genuine passion for film, storytelling and connecting content with audiences
You don't need to meet all requirements exactly - we're a small office of four so finding a cultural fit is just as important as experience and passion for movies. We're looking for a range of applicants - so pop a cover letter on the front of your CV and we'll get back to you shortly!
Note - This role is based in Auckland Central with a mix of in-office and work from home days. Fully remote is not an option.
Who We Are
The Home of Remarkable Films in Australia & Aotearoa New Zealand.
Madman Entertainment is one of Aotearoa New Zealand’s largest independent film and television distributors. We license and distribute content across cinemas, film festivals, DVD & Blu-ray, digital platforms, TV channels, and VOD services nationwide. We’re passionate about Australian & New Zealand films, documentaries, indie gems, and cult-favourite TV series, bringing unique and compelling stories to audiences.
We release around 20 films a year through cinemas, and many more via festivals, digital platforms and our streaming service DocPlay. Recently released theatrical titles include Caterpillar, Nuremberg, Pike River & the highest grossing local film of 2025 - Tinā.
Our values at Madman Entertainment are that:
- We love collaborating, within our walls and beyond
- We create magic with fresh thinking and ambitious ideas
- We are passionate and vocal about the content we work with
- We listen to each other’s ideas and praise efforts
- We innovate and adapt to do things better and do better things
- We value balance for our team, both within work hours and beyond