Senior Marketing Manager – APAC (Indonesia) | Remote | Contract-to-Hire
Location: Indonesia (Remote)
Employment Type: Full-time | Contract-to-Hire (C2C)
Contracting Requirement: Candidates must operate through a registered Limited Company / Personal Service Company.
About the Role
We are looking for an experienced Senior Marketing Manager – APAC to lead regional marketing strategy and execution across Indonesia and the wider APAC region.
This is a strategic, hands-on role responsible for driving demand generation, brand awareness, customer acquisition, and revenue growth for digital products. You will work closely with Sales, Product, and Global Marketing teams to execute integrated marketing campaigns while building strong relationships with educational and healthcare institutions.
We are particularly interested in candidates with a strong background in higher education, medical education, healthcare education, academic publishing, EdTech, or professional learning. An existing network within Indonesia's education ecosystem will be a significant advantage.
Key Responsibilities
- Develop and execute APAC marketing strategies aligned with global go-to-market objectives.
- Drive regional demand generation initiatives through digital marketing, events, account-based marketing (ABM), email marketing, and field marketing.
- Plan and execute integrated marketing campaigns to generate qualified pipeline and accelerate revenue growth.
- Build and maintain relationships with universities, medical schools, nursing schools, healthcare education institutions, professional associations, and government education bodies.
- Develop localized marketing programs and sales enablement assets to support regional commercial teams.
- Lead product launches, customer marketing initiatives, webinars, conferences, and industry events.
- Manage external agencies and marketing vendors across multiple APAC markets.
- Own the regional marketing budget and optimize campaign performance using marketing analytics and CRM platforms.
- Track and report campaign performance, marketing ROI, pipeline contribution, and market insights.
- Work cross-functionally with Global Marketing, Product, Sales, and regional stakeholders to deliver successful go-to-market initiatives.
- Provide market intelligence on customer needs, competitive activity, and emerging trends across Indonesia and APAC.
Required Qualifications
- 10+ years of B2B marketing experience with ownership of regional marketing initiatives.
- Strong experience in higher education, medical education, healthcare education, academic publishing, EdTech, scientific publishing, or professional learning.
- Demonstrated success marketing products or services to institutions rather than consumers.
- Proven experience developing and executing demand generation strategies across digital and offline channels.
- Experience managing integrated marketing campaigns, field marketing, and account-based marketing (ABM).
- Strong stakeholder management experience within matrix organizations.
- Experience managing regional marketing budgets and external agencies.
- Professional proficiency in English.
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Highly Preferred Experience
Candidates with an established professional network across Indonesia's education ecosystem will be strongly preferred, including relationships with:
- Universities
- Medical schools
- Nursing schools
- Healthcare education institutions
- Professional associations
- Continuing Medical Education (CME) providers
- Government education ministries and agencies
Experience working with medical, healthcare, pharmaceutical, publishing, or SaaS organizations is also highly desirable.
Technical Skills
- Marketo (or equivalent Marketing Automation Platform)
- Salesforce CRM
- Google Analytics
- Advanced Microsoft Excel
- Microsoft PowerPoint & Office Suite
- Adobe Creative Cloud (preferred)
- CMS platforms such as Magento (preferred)
What We're Looking For
- Strategic and commercially driven marketer
- Strong B2B demand generation expertise
- Excellent relationship builder and stakeholder manager
- Data-driven decision maker
- Experience managing multiple markets simultaneously
- Strong project management and organizational skills
- Self-starter with a high level of ownership and accountability
Why Join Us?
- Lead marketing strategy across one of the fastest-growing APAC regions.
- Work with global cross-functional teams on high-impact marketing initiatives.
- Influence commercial growth through strategic demand generation and institutional partnerships.
- Fully remote working model with regional ownership and leadership exposure.
Please Note: Candidates must have a registered Limited Company / Personal Service Company (C2C) to be considered for this opportunity.