ABOUT THE ROLE
As the Marketing Manager of HIGHCAT, you will own how we present ourselves to the world, to customers, partners, government and talent that we attract. This is a strategic seat at a company where decisions move fast and accountability is needed. In your role as Marketing Manager, you will execute HIGHCAT’s marketing strategy, helping translate complex technical products into clear value propositions and supporting our growth in European and international markets. Steer with exceptional autonomy, shaping our brand that reflects the quality of what we are building.
This is a high-autonomy role. You set the strategy, run the work, and work closely with our Sales Team and Head of Design.
WHAT YOU’LL DO
Your key responsibilities will include:
Define and execute marketing strategies that support our commercial and sales objectives: from positioning to demand generation.
Lead launches for new drone platforms, payloads and system capabilities.
Work shoulder to shoulder with design, engineering, sales teams, and founders to turn technical features into sharp, compelling messaging.
Manage content strategy and execution, including website content, case studies, presentations, whitepapers, and thought-leadership materials. Ensure it reflects who we are and where we are going.
Steer press and media engagement across Europe and key international markets.
Run digital marketing activities such as SEO/SEM, email marketing, social media, and lead-generation campaigns, measuring only what matters.
Track, analyze, and report on marketing KPIs to continuously optimize performance.
Plan, organize, and prepare HIGHCAT’s presence at high-stakes events (demonstrations, industry events and trade shows, including booth concepts, materials and messaging.) where deals actually happen.
Build HIGHCAT's visibility in the industry networks and professional communities our customers live in.
ABOUT YOU
You bring:
5–8 years of experience
in strategic marketing, ideally in hardware tech, robotics, aerospace, or B2B technology environments.
A proven track record of building brand visibility and generating demand, from positioning and messaging through to campaign execution and measurable outcomes.
Strong analytical instincts. You use data to prioritise, decide, and improve.
Excellent written and verbal communication skills in English and German, with the confidence to translate complex technical topics into clear, compelling messages for professional audiences.
A builder's mindset. You own the work end-to-end, move quickly, and adapt as priorities shift.
A strong eye for design, layout, and brand consistency across digital, print, and event materials. You collaborate effectively with designers and freelancers, and you steer the standards.
WHAT WE OFFER
A defining role in shaping the brand and market presence of a growing technology company.
Direct collaboration with leadership, design, and sales teams.
Competitive compensation package with a significant equity stake that reflects the strategic importance of this role and allows you to share meaningfully in the company's success
Flexible, hybrid working setup with a base in
Konstanz, Baden-Württemberg
.
The opportunity to work on meaningful products with real-world impact.
ABOUT US
Europe’s airspace is evolving. We are building the systems that help secure it.
HIGHCAT is a team of builders, engineers, and problem-solvers. We develop modular unmanned systems designed for real-world deployment. Built and manufactured in Germany, our platforms support the people and organisations that protect critical infrastructure, public services, and operational capabilities.
We like solving difficult problems. From first concept to deployment, we build technology that performs when it matters most. Our focus is simple: reliable systems, intuitive operation, and real-world impact.
Our work enables safer and more effective operations across security, industry, and defence-related applications. Guided by strong ethical principles and a commitment to European technological sovereignty, we are helping build the next generation of operational capabilities for Europe.