Senior Marketing Manager - Demand Generation

At Haiilo, we're building the digital home that connects employees with the information that matters to them - reliably, efficiently, every day. As our Senior Marketing Manager – Demand Generation, you’ll own DACH pipeline performance end-to-end. You're not here to run existing playbooks - you define the regional demand strategy, diagnose what's not working, fix it, and drive measurable impact across the full funnel. Who we’re looking for Commercially driven, with proven pipeline ownership across the full funnel Strong demand generation expertise across paid, campaigns, events and partners — focused on efficiency and scale Track record of diagnosing and fixing underperformance, not just executing what's already in place Data-led approach to funnel management, conversion optimisation and performance reporting Deep understanding of the DACH market, including localisation and B2B buyer behaviour High ownership, proactive working style, comfortable challenging the status quo and influencing cross-functionally What you’ll do Own DACH pipeline performance — targets, pacing and corrective actions Define and execute the regional demand strategy, optimising channel mix across paid, campaigns, events and partners Lead campaign planning and execution with a clear focus on pipeline and revenue impact Improve funnel performance (MQL → SQL → pipeline) through continuous conversion and buyer journey optimisation Partner closely with Sales on account targeting, pipeline coverage and performance alignment Coordinate with PMM, content and digital teams as the central point of accountability for DACH demand