Senior Marketing Manager, Engagement (Cutting Machines)

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more. We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things. At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day. So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible. Let’s make. Cricut is looking for a Senior Marketing Manager to lead marketing journeys that inspire machine owners to return to Design Space, start projects, and build lasting creative habits. You will own lifecycle marketing for Cricut cutting machines, including Maker, Explore, and Joy , using Braze-powered channels such as email, push, SMS, in-app messaging, and paid social. Your work will drive onboarding, engagement, and reactivation, across key user cohorts: new owners, active users, lapsed users, and global audiences. This role is for a strategic, creative, data-driven marketer who can quickly become fluent in Cricut machines, Design Space, user behavior, and the moments that turn “I should make something” into “I made that.” Key Responsibilities Own the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity. Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation. Become an expert in Cricut machines, Design Space, materials, project types, and user workflows. Use email, push, SMS, paid social, in-app messaging, banners, and pop-ups to drive engagement and cut conversion. Partner across creative, product, engineering, international, data, research, and digital marketing to execute campaigns. Work with data teams to define segments, triggers, tests, dashboards, and performance readouts. Tie marketing performance to first 7-day cuts, cuts per user, active cutters, international engagement, and campaign metrics. Document roadmaps, calendars, briefs, tests, learnings, and updates to keep teams aligned. 7+ years in lifecycle, CRM, retention, engagement, product, or growth marketing. Experience with consumer apps, connected hardware, creative platforms, subscriptions, or DTC. Hands-on experience building multi-channel owned and paid campaigns. Experience with Braze or a similar engagement platform. Track record improving activation, engagement, retention, usage, or LTV. Strong analytical skills and ability to turn data into action. Experience with segmentation, personalization, triggers, automation, testing, and measurement. Strong product sense across hardware, software, content, and marketing. Clear communicator with strong documentation and proactive updates. Creative, organized, resourceful, and user-first. A Quick Note Before You Apply… Cricut is in a powerful chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of person—but it’s not for everyone. We’re looking for A-players —people who don’t just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here’s what makes someone a great fit for this role (and for this moment at Cricut): You have a bias for urgency. You don’t wait for perfect clarity to take action—you start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask: “What can move forward today?” and push past inertia. You set high standards—especially for yourself. You’re proud of your work and protective of your reputation. You take ownership, deliver quality, and don’t cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don’t get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You’re low ego, high output—and your team loves working with you. What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information! At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.