Senior Marketing Manager, Integrated Digital Marketing

📍 Location Remote Remote, TX Lead Cross-Channel Planning as a Senior Marketing Manager Our Comprehensive Benefits Package Our benefits package includes: Medical Dental Vision Voluntary Life (Employee, Spouse, Child) Employer-Paid Life Insurance Short-Term Disability (STD) Long-Term Disability (LTD) Flexible Spending Accounts (FSA/LFSA) Health Savings Account (HSA) HSA Employer Contribution Critical Illness Hospital Indemnity Accident Insurance 401(k) 401(k) Employer Match Paid Holidays Floating Holiday Mental Health Day Referral Bonus Program Tuition Assistance Program (TAP) Are you ready to join our family as a Senior Marketing Manager, Integrated Digital Marketing and make a meaningful impact in the world of digital marketing? This remote role offers you the chance to collaborate with a passionate team while enjoying the flexibility of working from anywhere in Texas. You'll be at the heart of planning and executing cross-channel strategies that span Paid Search, SEO, and social media. Together, we'll shape the future of AI-driven marketing strategies and automation, ensuring our efforts align with the broader organizational goals. Your role will be instrumental in: Bringing together different marketing channels to create a seamless experience. Partnering closely with senior leadership to drive innovation and cross-department alignment. Providing senior-level analytical oversight and agency management. Enabling leadership to focus on strategy, innovation, and performance optimization. With us, you'll find opportunities for personal growth, mentorship, and the chance to truly make a difference in how we connect with our audience. Let's work together to create something extraordinary! Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media. Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes. Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency. Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies. Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met. Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs. Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights. Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making. Support full-funnel measurement and performance optimization. Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions. Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership. Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels. Monitor industry trends, platform changes, and emerging best practices to inform strategy. Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals. Support consistent communication and alignment across stakeholders. Other duties as assigned. Bachelor's degree in Marketing, Business, or related field (or equivalent experience). 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media. Experience managing agencies or external partners. Experience working with AI-driven marketing platforms and automated media systems. Full-funnel performance and conversion optimization experience. Experience in highly regulated or performance-driven industries. Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry. Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus). CHCP (The College of Health Care Professions) is a premier healthcare education institution offering comprehensive programs in allied health, nursing, and related fields. We are dedicated to helping our students achieve their career goals and make meaningful differences in healthcare. Why Choose CHCP Educational Excellence – Join a premier healthcare education institution focused on preparing the next generation of healthcare professionals. Modern Facilities – Teach with state-of-the-art equipment and advanced learning technologies. Collaborative Environment – Work with experienced educators and healthcare professionals committed to student success. Professional Development – Access ongoing training, mentorship, and career advancement opportunities in healthcare education. Student-Centered Approach – Work in an environment where student success and career readiness are our top priorities. Work-Life Balance – Enjoy a supportive schedule designed for both professional fulfillment and personal well-being.