Senior Marketing Manager - Public Sector

Senior Marketing Manager – Cloud DACH Public Sector Location: Berlin, Germany Contract Length and Working Hours: 12 month contract and 40 hours a week About Algomarketing Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond. The Role Algomarketing is hiring on behalf of a Global Enterprise SaaS organisation seeking a Senior Marketing Manager to lead marketing for the DACH Public Sector. The role will focus on strengthening AI perception, generating high-value demand and building engagement with priority government accounts. The successful candidate will own the end-to-end marketing strategy for the public sector vertical, supporting government departments as they modernise public services and adopt new technology. Responsibilities / Role Specific Context Develop and execute a comprehensive marketing strategy for the DACH Public Sector Increase AI perception and generate demand among C-level executives, IT decision-makers and developers Lead targeted account-based marketing programmes for priority government departments Create tailored narratives that address departmental challenges and transformation goals Partner closely with Public Sector Sales leadership and Government Affairs and Public Policy teams Align marketing activity with business priorities, pipeline targets and lead follow-up Plan and deliver high-impact proprietary events Manage targeted third-party sponsorships Oversee external agencies and vendors Ensure campaigns and events are delivered to a high standard and within budget Build market presence around Smart Data and AI, Security, Sustainability and Digital Sovereignty Support wider DACH marketing initiatives Contribute to regional summits and account-based marketing programmes with a Public Sector focus Collaborate with teams supporting Central and Eastern Europe and the Nordics Minimum Requirements Bachelor’s degree or equivalent practical experience Proven B2B marketing experience within the Public Sector or Government vertical Experience delivering account-based marketing programmes Experience developing marketing strategies for enterprise-level accounts Experience managing external creative agencies Experience managing event vendors and third-party partnerships Experience delivering large events with tailored industry content Native-level German Preferred Skills Deep understanding of the DACH Public Sector landscape Knowledge of central government departments Knowledge of public-sector procurement frameworks Understanding of public-sector digital transformation agendas Proven experience aligning marketing strategies with sales objectives Track record of supporting pipeline and revenue growth Strong cross-functional stakeholder management skills Ability to influence Sales leadership Ability to collaborate effectively with Policy teams Ability to collaborate effectively with Product teams Experience marketing complex cloud solutions Experience marketing AI and data solutions Experience marketing security solutions Experience engaging C-level executives and IT decision-makers