Senior Marketing Manager - Reuters Events

Reuters Events is seeking an experienced and commercially minded Senior Marketing Manager to lead the development and execution of integrated marketing strategies across a portfolio of global conferences and premium content products. Reporting to the Senior Marketing Lead, this role will oversee a small marketing team and be responsible for driving audience growth, lead generation, and engagement among senior executive communities whilst developing and implementing strategic marketing initiatives. The Senior Marketing Manager will provide leadership and guidance across B2B events marketing activities, working cross-functionally with product, sales, partnerships, and operations teams to deliver high-impact, multi-channel campaigns that drive business growth and strengthen Reuters Events' competitive market position. About the Role As a Senior Marketing Manager at Thomson Reuters, you will: Lead and manage a small marketing team, providing strategic direction, performance coaching, and development opportunities to drive excellence and business outcomes. Develop marketing strategies and roadmaps for Reuters Events conference portfolio and content products, aligned with business objectives and market opportunities. Oversee the planning and execution of integrated, multi-channel marketing campaigns across email, web, content, paid media, partnerships, events, and social channels. Drive delegate acquisition, audience growth, and lead generation through targeted, data-driven go-to-market strategies and demand generation initiatives. Identify and implement innovative approaches to reach and engage senior executive audiences across key industry sectors. Negotiate and manage strategic partnerships with channels, media partners, and agencies to expand reach and optimize customer acquisition costs. Monitor, analyse, and optimize campaign performance using advanced analytics tools such as Google Analytics and Salesforce, translating insights into actionable recommendations. Establish and track marketing KPIs and success metrics; provide strategic reporting and insight to senior stakeholders on campaign performance and market trends. Collaborate strategically with sales, product, content, and operations teams to ensure marketing alignment with commercial strategy and successful campaign execution. Oversee database strategy, audience segmentation, and targeted outreach initiatives to maximize lead quality and conversion. Ensure strong brand positioning and consistent messaging across all marketing activity and customer touchpoints. Manage marketing budget and resources effectively, demonstrating ROI and commercial accountability across all initiatives. About You To be a Senior Marketing Manager , you will likely have: Significant proven experience developing and executing B2B marketing strategies within B2B events, media, or professional services sector. Track record of successfully delivering integrated multi-channel marketing campaigns that drive measurable business results. Demonstrated expertise in B2B events marketing, including campaign planning, audience development, and lead generation. Proven experience managing teams and providing strategic leadership in a marketing context. Experience marketing to senior executive and C-level audiences with the ability to communicate effectively at senior levels. Strong data and analytics capability; ability to use reporting tools (Google Analytics, Salesforce, CRM systems) to evaluate performance and drive optimization. Confident negotiator with strong stakeholder management and relationship-building skills across internal and external partners. Highly organized with excellent project management capability; ability to manage multiple complex campaigns simultaneously. Resilient, results-focused, and commercially aware with the ability to thrive in a fast-paced, dynamic environment. Excellent written and verbal communication skills with the ability to present insights and recommendations to senior stakeholders. Preferred Experience Experience marketing to senior executive or C-level audiences . Experience working with external partners, media partners, or agencies. Understanding of lead generation and customer acquisition strategies in a B2B environment. #LI-FP3 What’s in it For You? Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here . Learn more on how to protect yourself from fraudulent job postings here . More information about Thomson Reuters can be found on thomsonreuters.com.