Senior Marketing Operations Manager

Senior Marketing Operations Manager Salary: £75,000 per annum, plus company benefits Location: Remote from the United Kingdom Contract: Full Time, Permanent Shifts: 37.5 hours per week, Monday – Friday, 9am until 5:30pm with 1 hours unpaid lunch break Work model: Remote Williams Lea seeks a Senior Marketing Operations Manager to join our team! Williams Lea is the leading global provider of tech-enabled business and marketing services helping clients manage and transform processes through resilient, scalable 24/7 operations. We combine deep expertise, agentic AI-imbedded workflows, and a global delivery model into a tech-enabled, seamless human expert-in-the-loop experience that helps clients achieve superior business outcomes. Built on a strong heritage and great client relationships, we harness deep industry expertise, emerging technology and our global “Optishore™” delivery model to plan, build, execute and measure business processes, driving operational agility and digital transformation at speed and scale. Williams Lea, an RRD company, serves clients in 20 countries across four continents and has 15,000 employees worldwide. Purpose of role The Senior Manager, Marketing Operations – EMEA is responsible for leading the execution and operational delivery of marketing across the EMEA region, translating enterprise strategy and business priorities into high-impact, commercially relevant marketing outcomes. This role partners closely with senior business leaders, Regional leadership, and global marketing to deliver integrated marketing activity across onshore, nearshore, and offshore delivery models, ensuring the value of proximity, domain expertise, and global scale are clearly and credibly articulated. This is a hands-on, execution-led leadership role, ideal for a senior marketer with deep experience in BPO or managed services environments who thrives in complex, matrixed organisations. The successful candidate will bring a modern, AI-enabled approach to marketing operations, leveraging generative AI, automation, and data-driven insights to improve marketing effectiveness, accelerate content development, optimise campaigns, and enhance the way marketing supports business growth. Key Responsibilities • Lead day-to-day marketing operations across the region • Translate business priorities into executable marketing plans, campaigns, events, and content • Orchestrate internal teams and external partners to deliver high-quality outcomes on time and on budget • Act as the primary operational backstop for EMEA marketing execution • Champion the adoption of AI-powered marketing practices, identifying opportunities to improve productivity, campaign performance, content creation, audience engagement, and reporting • Evaluate and implement AI-enabled tools and workflows that enhance marketing execution while maintaining brand consistency, quality, governance, and compliance standards • Partner closely with UK/EMEA-based business leaders to: Shape and execute go-to-market narratives Support priority growth initiatives Translate complex service offerings into clear, compelling marketing outputs • Bring strong understanding of hybrid delivery models, including the role and value of onshore operations alongside nearshore and offshore delivery • Accountability for overall thought leadership outcomes across the region • Own execution of business- and growth-led thought leadership, including: Client-relevant POVs Capability narratives Event and sales-enabled content • Personally draft, edit, and refine content as required • Work closely with subject matter experts to extract insight and translate it into publishable material • Translate emerging market trends, including AI and digital transformation, into compelling thought leadership, client-facing content, and market narratives • Collaborate with Digital & PR leadership on narrative-led and reputation-focused thought leadership, amplification, and external visibility Events & Field Marketing • Own planning and execution of industry events, executive roundtables, and client forums • Manage vendors, logistics, budgets, and post-event follow-up • Partner with sales and leadership teams to define objectives and measure outcomes Vendor & Partner Management • Manage agencies, freelancers, designers, content partners, and event vendors • Own briefing, quality control, timelines, and spend discipline • Ensure partners operate as extensions of the marketing function, not drivers of strategy Collaboration & Integration • Work closely with Regional Digital, Brand & PR leadership to ensure alignment across campaigns, content, PR, and digital amplification • Partner with global marketing to ensure consistency with enterprise narrative and brand standards • Partner with business leaders, digital teams, and external providers to identify and scale innovative marketing technologies, including AI-enabled solutions that support growth and operational excellence • Represent marketing operations confidently in regional leadership forums Personal Attributes • Substantial marketing experience gained at a senior level • Ideally a strong background in BPO, managed services, or outsourcing • Experience marketing blended delivery models, including: Onshore operations Nearshore centres Offshore delivery • Proven ability to write clearly and persuasively • Experience working directly with senior business leaders • Comfortable operating with lean teams and limited structure • Proven track record of embedding AI into marketing processes, content creation, campaign delivery, or marketing operations at scale • Demonstrates an AI-native mindset, combining strategic marketing expertise with curiosity, experimentation, and the ability to embed new technologies into day-to-day marketing operations Preferred • Prior leadership of marketing for a small to mid-sized BPO or services firm • Experience supporting regulated or risk-sensitive industries • Strong operational and commercial orientation Using AI in your application We’re happy for you to use AI tools to research us, polish your cv/cover letter, and practice interviews. Please make sure everything you submit reflects your authentic skills and experience. To keep things fair, please don’t use AI to invent or exaggerate achievements, complete assessments (unless we say it’s allowed), or to generate live interview answers. Rewards and Benefits We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to: 25 days holiday, plus bank holidays(pro-rata for part time or fixed term roles) Salary sacrifice schemes, retail vouchers – including our TechScheme which can be used on a range of gadgets such as Smart TV’s, laptops and computers or household appliances. Life Assurance Private Medical Insurance Dental Insurance Health Assessments Cycle-to-work scheme Discounted gym memberships Referral Scheme You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects! Equality and Diversity The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation (each of these being a “protected characteristic” in discrimination law). It will not discriminate because of any other irrelevant factor and will build a culture that values openness, fairness and transparency. If you have a disability and would prefer to apply in a different format or would like to make a reasonable adjustment to enable you to make an interview please contact us at [email protected] (we do not accept applications to this email address). View our Privacy Notice https://www.williamslea.com/privacy-statement