Senior MarTech Specialist

Denmark Smørum Senior MarTech Specialist Audika Group is part of Demant, that develops, produces and sells hearing aids. Audika Group is among the world’s prominent hearing care retailers with more than 3,000 hearing clinics across 25 markets. At Audika, we are committed to improving people’s quality of life through better hearing. In this role, you will play a key part in enabling our markets to deliver strong and consistent customer experiences across the full journey — ultimately supporting our ambition to help more people hear better. The Job The role is responsible for advancing our global marketing attribution and MarTech capabilities to improve understanding of marketing performance across the customer journey. This includes identifying, evaluating, and implementing systems and processes that enable accurate measurement, optimisation, and better decision-making across markets. The role works closely with Global Marketing, Commercial Excellence, and IT to ensure that solutions are scalable, integrated, and aligned with business needs. The challenge The role is a key contributor to shaping and operationalising our global marketing attribution strategy and MarTech ecosystem. Responsibilities include: Driving the development and adoption of marketing attribution frameworks and MarTech solutions across markets Identifying and prioritising global and local business needs (e.g. call tracking, server-side tracking, CDPs, Microsoft CE) Leading evaluation, selection, and implementation of new technologies and vendors Ensuring effective integration of new systems into existing processes and data flows across teams Acting as a key link between Marketing, Commercial, and IT to translate business requirements into scalable solutions Developing frameworks such as lead scoring to support commercial performance and customer targeting Supporting market onboarding, training, and continuous optimisation to ensure correct usage and data quality Driving governance and education around data models, tracking setup, and attribution best practices Managing key MarTech partnerships within the marketing technology stack What we are looking for To succeed in this role, you bring a strong combination of business understanding, technical expertise, and a structured approach to problem-solving. You are comfortable working across functions and markets, and you are motivated by improving how data and systems enable better decisions. We expect you to bring: Strong experience within marketing analytics, attribution, or MarTech Solid technical understanding of tracking, data flows, and system integrations Experience identifying, evaluating, and implementing tools and vendors Strong understanding of customer journeys and omnichannel marketing Experience with tools such as Google Looker, Power BI, Google Analytics, Adobe Analytics, SQL, or Excel Strong stakeholder management skills, with the ability to collaborate across functions and markets A structured, analytical, and solution-oriented mindset More to look forward to You will be part of a dedicated Marketing Analytics team working across tracking, reporting, and analysis. The team collaborates closely across markets and functions, providing a strong foundation for both professional development and impact. This role offers the opportunity to work at the intersection of marketing, data, and technology, and to play a central role in shaping how marketing effectiveness is measured and improved globally. Are you interested in joining our team? Please send your CV and motivation in English. The deadline is the 9th of August 2026 . For any questions, please contact Nino Tobias Christiansen, Head of Marketing Analytics, at [email protected] . Nino is on vacation 8th of July – 25th July 2026 Please note we only accept applications via our recruitment systems, and we do not accept applications from external recruiters. We look forward to hearing from you! At Demant we value diversity, equity, and inclusion (DE&I) and we are committed to creating an inclusive working environment. We welcome applications from alle qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality. #LI-HYBRID #LI-CC1 About Demant Demant is a world-leading hearing healthcare and technology group built on a heritage of care, health, and innovation since 1904. The Group offers innovative technologies, solutions, and expertise to help people hear better. In every aspect, from hearing care, hearing aids and hearing implants to diagnostic equipment and services and audio solutions, Demant is active and engaged. Headquartered in Denmark, the Group employs more than 21,000 people globally and is present with solutions in 130 countries where we create life-changing hearing health and high-end audio and video solutions. William Demant Foundation holds the majority of shares in Demant A/S, which is listed on Nasdaq Copenhagen and among the 25 most traded stocks.