Senior Media Buyer — Meta (Performance/DTC) | Remote US

About Kitsch Kitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional. The Role We're looking for a Senior Media Buyer to own a Meta ad account scaling past $1M a month. You'll be the person in the account every hour it matters — the one whose judgment decides what gets budget every morning. You'll inherit a system that already works (naming conventions, automated rules, budget ramp), and your job is to run it well, stress-test it, and make it better. This isn't a "set it and forget it" seat. It's hands-on, every day. What You'll Do Watch campaign performance and pacing all day, and act fast when something's off Run daily optimizations: adjust budgets, pause what's not working, launch new tests Run a structured creative testing process and find the ads worth scaling Keep naming conventions and automated rules clean and consistent Work closely with the creative team, sharing what's performing to guide new concepts Report weekly on spend, CPA/ROAS, and testing results What You Bring 5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectives Deep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can mislead Hands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping Experience building or running Meta Automated Rules Discipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the fly Comfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulas Nice to have: Experience with whitelisting/spark ads and creator UGC pipelines at scale Experience ramping a brand-new account from zero to six figures/month Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation Background in consumer beverage, food, or wellness