About Us
Bublishing is a dynamic self-publishing company specializing in health and wellness literature.
With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications.
The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.
Job Description
This is a remote position.
Mission:
Own the exploration, launch, and scaling of
new paid acquisition channels
(programmatic, CTV, display, native, app inventory) with a focus on
The Trade Desk
, turning them into durable, profitable traffic sources.
What You’ll Do:
Design and execute a roadmap for testing and scaling new media channels beyond the core paid social/search stack.
Set up, manage, and optimize campaigns on The Trade Desk (and similar DSPs) across formats like video, display, native, and CTV.
Build smart account structures (by geo, audience, funnel stage) that support scalable testing and low operational risk.
Translate direct-response principles (hooks, offers, angles, landing pages) into programmatic and CTV environments.
Partner with creative teams to brief, test, and iterate on ad concepts tailored for each placement and format.
Work closely with data/analytics to define measurement, attribution, and incrementality tests for new channels.
Monitor performance daily, diagnose issues quickly, and propose clear, data-backed actions.
Stay on top of privacy changes, platform policies, and inventory trends to uncover new opportunities.
What You’ve Done:
4+ years in performance marketing/media buying, with hands-on experience in at least one DSP (ideally The Trade Desk).
Personally launched and scaled at least one new channel from near-zero to meaningful, profitable spend.
Strong grounding in direct-response: offers, funnels, LTV/CAC, creative testing, and revenue-focused decision-making.
Comfortable working with multi-geo setups and structuring campaigns to handle different markets and regulations.
Solid analytical skills: you live in dashboards and spreadsheets and know how to separate noise from signal.
Experience collaborating with engineers/analytics on tracking, pixel/server-side setups, and attribution models.
You think in experiments: hypothesis → test design → execution → analysis → rollout or kill.
Who You Are:
Sharp, independent problem-solver; you don’t wait for someone to hand you a playbook.
Calm under volatility; performance swings are a puzzle to solve, not a crisis to panic about.
Direct communicator, comfortable pushing back with data when needed.
Enjoy working with a lean, remote team where speed and clarity matter.
Screening Questions:
To be considered for this role, please provide detailed answers to the following questions:
1. Which DSPs have you run campaigns on, and which one(s) are you strongest in (e.g. The Trade Desk, DV360, etc.)?
Please list platforms + rough monthly spend ranges.
2. Describe one example where you launched a new channel or DSP from near zero and scaled it to meaningful, profitable spend.
What was the offer, what did you do, and what did results look like?
3. What types of campaigns have you run via The Trade Desk (or similar) – e.g. CTV, display, native, video – and which format do you understand best? Why?