Zambezi’s media division,
Scale by Zambezi
, is seeking a Senior Media Planner to join the growing team.
We’re looking for a proactive Media Planner to lead the development and execution of client media strategies. Joining our expanding team of experts, you’ll enjoy full ownership of the media workflow and direct client engagement. If you have previous planning experience and a hunger to grow within a collaborative community, this is the perfect next step for your career.
RESPONSIBILITIES
20% Lead Strategy & Planning Development
Employ planning, evaluation, and buying tools (i.e. Comscore, MRI) for application/analysis into the competitive landscape, target digital consumption support, plan development, and reporting
Show growing critical thinking and analysis to draw conclusions and construct actionable implications
Own the digital media plan development stage to collect RFP responses from partners/sites, assist in analyzing proposals and partner negotiations
Monitor trends, tools, opportunities, and applications in paid social media environments, and appropriately apply that knowledge
Compile updates on partner capabilities and offerings through vendor contact
Participate in team brainstorms to kick off plan and consideration set development
25% Campaign Execution
Traffic plan assets, including creative and required tracking tags
Set up & monitor 3rd party ad server/tracker system, ensuring sites are enabled, functioning properly and all materials are received from creative agency
Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
30% Campaign Management
Manage plans in the billing system (Advantage), track insertion orders, creative specifications, and handle traffic sheets/creative assignments as necessary
Generate insertion orders within internal systems tool to reserve advertising space and be responsible for the accuracy of plan details and confirmation of delivery ensuring proper protocol
Maintain plan records, insertion orders, contact lists, spec documents, etc
Create creative allocation sheet and manage the process with Account, Production, and Analytics
Manage day-to-day communication with key partners: vendors, partner agencies, and creative media and social clients
25% Reporting on Campaign Performance
Build campaign performance reporting inclusive of aggregating information from third-party servers and site-direct reporting
Create and evaluate campaign effectiveness via reporting (predetermined cadences) and post-campaign analysis
Monitor reporting weekly and provides an active voice communicating optimization opportunities and challenges
Comfortable presenting campaign performance results to clients
REQUIREMENTS
3+ years experience in an integrated media role
Experience presenting directly to clients
Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
Self-starter, ability to work with a high level of independence
A natural collaborator with great negotiation and communication skills
Proficient in MS Excel/Word/Powerpoint and GSuite
Experience with Google Analytics/Omniture, a plus
Experience with Facebook/Instagram/TikTok/DSP/Affiliate platforms, a plus