Senior Paid Media Specialist (Marketing)

Salary: Starting at $2,000 USD/month. Realaway Resorts is seeking an experienced Senior Paid Media Specialist to own and scale our paid acquisition strategy. This is a hands-on role for a highly analytical, results-driven marketer who enjoys building, optimizing, and growing high-performing digital advertising campaigns that generate measurable business results. You will have end-to-end ownership of our paid media strategy, including campaign planning, audience targeting, budget management, conversion tracking, attribution, A/B testing, reporting, and ongoing optimization across current and emerging advertising platforms. Working closely with our Social Media Manager and leadership team, you will transform compelling creative into measurable business growth while driving direct bookings, increasing qualified traffic, and maximizing return on advertising spend (ROAS). If you thrive on data-driven decision-making, continuous optimization, and identifying new opportunities to grow a business through paid advertising, we'd love to hear from you. ABOUT REALAWAY RESORTS Realaway Resorts is a rapidly growing short-term rental and hospitality company with a portfolio of vacation rentals, waterfront cabins, apartments, and unique accommodations. As we continue expanding our properties and strengthening our brand, we are investing heavily in paid acquisition and direct booking strategies to attract more qualified travelers and increase bookings across our portfolio. WHAT WE OFFER 100% remote – Work from anywhere in the Philippines. Competitive salary. Direct access to company leadership with minimal bureaucracy. High-impact role with significant ownership and autonomy. Opportunity to help shape the future growth of a rapidly expanding hospitality company. Freedom to test new ideas, implement innovative strategies, and make data-driven decisions. Collaborative team environment where your work has an immediate impact. Opportunity for career growth as the company continues to expand. TRAVEL REQUIREMENTS None. SUPERVISORY RESPONSIBILITIES None at this time. ESSENTIAL DUTIES / RESPONSIBILITIES Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. PAID MEDIA STRATEGY & CAMPAIGN MANAGEMENT Build, launch, manage, optimize, and scale paid advertising campaigns across digital advertising platforms. Develop audience strategies including prospecting, remarketing, lookalike audiences, customer segmentation, and acquisition funnels. Continuously test and optimize creative, messaging, audiences, landing pages, bidding strategies, and campaign structures to improve performance. Allocate advertising budgets across platforms based on performance, business objectives, and seasonality. Monitor campaign performance daily and make proactive, data-driven optimization decisions to maximize return on advertising spend (ROAS) while reducing customer acquisition costs. Identify opportunities to expand customer acquisition through additional paid advertising channels and emerging platforms. ANALYTICS & PERFORMANCE OPTIMIZATION Maintain accurate conversion tracking, attribution, and campaign measurement using industry-leading advertising and analytics tools. Monitor key performance indicators including ROAS, CTR, CPC, CPA, conversion rate, cost per booking, and customer acquisition cost. Produce weekly and monthly performance reports with actionable insights and strategic recommendations. Analyze campaign trends and identify opportunities to improve efficiency and increase bookings. Collaborate closely with the Social Media Manager to identify and request high-performing creative assets and content formats. REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Must be based in the Philippines and available to work hours overlapping with U.S. business hours. 4+ years of proven experience managing paid media campaigns with measurable business results. Experience managing campaigns across one or more major digital advertising platforms, such as Meta, Google, TikTok, LinkedIn, Microsoft Ads, or similar. Proven success managing campaigns focused on direct response, customer acquisition, lead generation, e-commerce, or bookings. Strong understanding of conversion tracking, attribution, analytics, and campaign optimization. Strong understanding of paid advertising metrics including ROAS, CTR, CPC, CPA, conversion rate, customer acquisition cost, and return on investment. Experience managing advertising budgets and optimizing campaign performance. Excellent written and verbal English communication skills. Highly analytical, data-driven, and comfortable making decisions based on performance metrics. Self-motivated and capable of managing campaigns with minimal supervision in a fully remote environment. Reliable high-speed internet connection and a dedicated remote workspace. PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES Experience in hospitality, vacation rentals, tourism, travel, hotels, resorts, real estate, or other consumer-facing industries. Experience managing campaigns focused on direct bookings. Experience working closely with content creators, designers, and social media teams. Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, Conversion API, or similar tracking technologies. Strong understanding of customer acquisition funnels, attribution, and conversion optimization. Experience using AI tools to improve campaign performance, reporting, research, workflow efficiency, or ad creation. PHYSICAL REQUIREMENTS Prolonged periods of sitting at a desk and working on a computer. Ability to communicate effectively with remote team members through video conferencing, messaging platforms, and email.