Senior Paid Search Marketing Manager

Change the way the world travels Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step. Team mission GetYourGuide is revolutionising the tours and activities space, fundamentally changing how people discover and book activities at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect customers’ intent with the right inventory in our marketplace. We believe in building scalable channels by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Paid Search Marketing Manager to join our Berlin HQ. Be a part of one of Berlin’s most innovative and cutting-edge Performance Marketing teams and gain exposure to a large-scale, highly automated marketing engine. Your mission Conduct comprehensive data analysis to identify trends and patterns and formulate hypotheses around the improvement of our content and coverage structure. Understand how to create the perfect ads, keywords, and landing page combination for millions of users around the world. Improve content and coverage LLMs based models and explore new and different ways challenge the status quo with data scientist and engineers. Design and execute experiments to measure the impact of models fine tunings and business tactics. Manage and organise complex projects to orchestrate millions of multimedia assets and find the right combination for the right user. Create and deliver sophisticated analysis to senior leadership, providing meaningful and measurable evaluations of performance and experiment results through compelling storytelling. Generate regular reports and performance dashboards utilizing platforms such as Databricks or Looker to provide insights and empower data-based decision-making. Identify opportunities for process automation and optimization to streamline workflows. Foster close collaboration with internal and external stakeholders, including tech, data science, and other business units, to optimize current processes and models, explore new opportunities, and maximize the efficiency of the paid search channel. Your toolkit 3-5 years experience in performance marketing in a highly analytical role, preferably in Paid Search. Completed a degree in economics/marketing, statistics, or a similar quantitative discipline. Working knowledge of SQL is needed, Python is a plus. You love working with lots of data. Passionate analytics practitioner that powers strategies with objective analytics (ability to breakdown complex problems and translate to actionable business insights). Fluent in discussing key marketing KPIs (CPA/CAC, CTR, CVR, LTV, etc) as well as ML model evaluation. Should be able to digest or develop a new KPI, ask the right questions, and effectively interpret and act on what it’s telling you and what it’s not telling you. You want to work in a fast-paced environment, balance multiple priorities and use your own initiative. Clear communicator with excellent command of written and spoken English. How we’ll make your career journey extraordinary Annual personal growth budget and mentorship programs for continuous learning and development Work from anywhere in the world for 30 days per year A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time. Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events Monthly transportation and fitness budget Discounts for you, your friends, and family on GetYourGuide activities Language reimbursement program Health and wellness benefits How to apply Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘ how we hire ’ and ‘ life at GetYourGuide ’. If you have any further questions, please don’t hesitate to get in touch at [email protected] . We’re an equal opportunities employer Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. #LI-Hybrid