Senior Paid Search Specialist

Senior Paid Search Specialist We're looking for a world-class Senior Paid Search Specialist to own one of our most important acquisition channels across the UK, with the opportunity to scale it internationally. You'll have end-to-end ownership of a multi-million-pound budget and be responsible for the strategy, automation, measurement, and optimisation that drives profitable growth. This is a role for someone who loves building. You'll combine analytical rigour with technical execution, designing automated bidding systems, leveraging AI to scale your impact, and developing search strategies that outperform competitors in one of the UK's most competitive digital markets. You'll work closely with our Data, Product, and CRO teams, have direct access to leadership, and play a key role in shaping how search operates at Voy as we continue expanding globally. What you'll do Own Paid Search end-to-end, managing a multi-million-pound budget across the UK while delivering against CAC, LTV, volume, and revenue targets. Build and continuously improve automated bidding systems using value-based bidding, scripts, APIs, and custom logic. Leverage AI and automation across the channel, from search query mining and ad copy generation to budget allocation, reporting, and workflow optimisation. Develop sophisticated auction strategies, including competitor conquesting, brand defence, impression share optimisation, and efficient market coverage. Dive deep into performance data, attribution, search query reports, and incrementality analysis to understand exactly what is driving growth. Partner closely with Data, Engineering, and CRO teams to improve measurement, attribution, Quality Score, and conversion performance. Forecast channel performance and make commercial decisions backed by robust analysis and experimentation. Build scalable playbooks that enable successful expansion of Paid Search into international markets. Who you are You have 3+ years of experience managing Paid Search at significant scale, ideally within a highly competitive consumer business. You're highly analytical, comfortable working directly with raw data, advanced spreadsheets, and SQL rather than relying solely on dashboards. You have hands-on experience building automated bidding strategies using Google Ads Scripts, APIs, or other custom automation. You're AI-native, regularly using LLMs to improve analysis, automate workflows, generate creative, and increase operational efficiency. You think strategically about search, understanding competitor dynamics, auction mechanics, conquesting, and long-term market positioning. You take full ownership of your channel and are comfortable operating as a high-impact individual contributor. You move quickly, enjoy solving complex commercial problems, and back every recommendation with data. You're excited by the opportunity to build from first principles, continuously improving how Paid Search operates as the business scales globally. Department Marketing Locations London Remote status Hybrid About Voy Healthcare is broken. We’re fixing it — and we need your help. Back in 2019, we launched MANUAL to tackle men's health (starting with hair loss and sexual health). A few years later, we launched Voy with a focus on weight loss. But our ambition has always been bigger. Healthcare too often treats conditions in isolation, not people as a whole, and we're on a mission to prove there's a better way. In 2025, we evolved from MANUAL into Voy, a brand built for the long game: supporting people through every stage of life, not just a single diagnosis. Today, we support over 1 million members across the UK, Germany and Brazil, delivering personalised care across weight loss, menopause, hair loss and TRT (with more categories on the way). Ready to join us and change how healthcare feels for millions of people?