Senior Paid Social Associate

Overview We’re excited to be looking for a strategic, data-driven Senior Paid Social Associate to help us grow and evolve our paid social program across Meta, TikTok, Pinterest, Reddit, and emerging platforms. You’ll connect brand storytelling with performance, using data to shape media and creative decisions that make an impact. Reporting to the Senior Manager, Growth Marketing, you’ll join a collaborative team and work closely with partners across Creative, Influencer, Site, and Analytics. What You’ll Do Support day-to-day paid social strategy, planning, and execution across the full funnel Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback Develop and present weekly performance insights and monthly creative reporting Partner with Influencer and Site teams to execute paid influencer and site-linking strategies Manage campaign builds and budget pacing across highly visible growth initiatives Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities We’re Looking For 2–4 years of hands-on paid social experience, ideally in DTC or eCommerce Experience managing and efficiently scaling paid social budgets Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality Strong creative instincts and experience briefing or providing feedback to creative teams Genuine curiosity about emerging platforms, formats, and trends—and a point of view on what’s worth testing Proficiency in Google Slides and Sheets or Excel; experience with Omni or similar reporting tools is a plus The ability to move from insight to action with clarity and speed A collaborative working style and clear, thoughtful communication Compensation Base salary range: $70,000, plus equity, We take a consistent approach to our salary bands to ensure internal equity, and expect to make offers within this range. Final compensation is determined based on experience, skills, and market data. Benefits & Perks Up to 100% medical, dental, and vision coverage (employee-only) Fertility & family-building support (up to $20,000 lifetime) 401(k) with a 4% company match 16 weeks fully paid parental leave 20 vacation days (25 after 5 years) plus year-round Summer Fridays Hybrid work schedule with two core in-office days (Tues–Thurs) Remote Thanksgiving week and remote last week of December Up to four additional remote weeks per year with approval 40% employee discount plus seasonal product allowance One Medical, Talkspace, and $1,000 per year via Joon for wellness One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years Why Join Us? Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger. About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other. #LI-Hybrid #LI-MK