Senior Performance Creative Manager

Senior Performance Creative Manager Welcome to Free Soul. We're on a mission to become the world's leading women's wellness brand by formulating incredible products, that help real women change their lives for the better. We’re Free Soul - wellbeing for her, however she defines it. Because no two experiences are ever the same, and her path deserves to be as individual as she is. We shine a light on the unfiltered reality of being well - not the industry-standard version, but the honest, everyday pursuit of what makes her feel good. How do we do it? By creating expertly formulated products with clinically tested ingredients that support every woman’s unique needs. Working at Free Soul is more than just a job - it’s a purpose. We’re a mission-led team where everyone genuinely cares about the impact we’re making. We lead with ownership - taking responsibility for our work, our ideas, and the energy we bring. Each person has the freedom and trust to run with bold ideas and be accountable for making them happen. We show up with respect and kindness - to our teammates, our community, and ourselves. We listen. We celebrate differences. And we create a space where everyone feels seen and valued. We’re driven by a growth mindset - we stay curious, open to feedback, and committed to learning. Challenges are seen as opportunities, and we never stop evolving - as individuals, as a team, and as a brand. We own the women’s nutrition space by doing things differently - liberating, not restricting. We celebrate every side of her - the quirks, the flaws, the fierce and the tender. Our brand reflects her real, raw journey and gives her the freedom to show up exactly as she is. That’s what makes Free Soul a truly special place to work. What you’ll be doing We're looking for someone who can turn creative into a scalable growth engine, both the strategic direction and the operational machine that produces it. You will own creative strategy across our paid marketing channels, translating performance data into clear direction that drives measurable impact. You'll define how we approach creative across platforms and formats, understanding that a winning Meta ad, a YouTube pre-roll, and a TikTok native edit are not the same problem. Just as importantly, you will run the creative supply chain: managing our network of production partners, making sure we're getting the right volume, the right mix, and on-time delivery to hit our testing and scaling targets. You'll use dashboards and forecasting tools that are owned centrally to understand what's working and what's needed. Your focus is on the decisions those tools inform, not on building or maintaining the tools themselves. This is a strategy and accountability role, not a hands-on production role. You won't be creating assets yourself and you won't be writing detailed briefs for every deliverable. Instead, you'll set the strategic direction and standards and hold production partners accountable to them. Strategy Own creative strategy across paid channels, with clear accountability for performance (CPA, ROAS, conversion rate) Define and lead a focused creative testing roadmap, tailored to the distinct demands of each platform (Meta, YouTube, TikTok) Translate performance data into creative direction, strategic angles and testing hypotheses, and set the standard for what "good" looks like across all partner output Stay close to platforms, trends and competitors, turning insights into actionable creative opportunities Stay close to platforms, trends and competitors, and turn insights into actionable creative opportunities Production partner management Set overall creative direction and standards for production partners, rather than writing detailed briefs for every individual asset Use forecasting and performance data to understand creative volume needs and translate that into clear direction for production partners Track delivery schedules and hold partners accountable to quality, volume and deadlines Build and refine the workflows and feedback loops that let multiple partners produce at scale without quality drift Cross-functional Partner closely with media buyers to scale winning concepts and iterate quickly on underperformance Report on creative pipeline health (throughput, hit rate, delivery timeliness) alongside performance metrics to the Head of Performance Marketing What we’re looking for in you You have 5+ years of experience in performance, growth, creative strategy, or a similar role in a high-growth or ecommerce environment You understand how creative drives business outcomes, with a strong grasp of unit economics, CAC and profitability You’ve built or significantly improved creative systems that increased output, speed and performance You have a track record of developing creative that has scaled spend and driven meaningful revenue growth You are highly analytical and able to turn performance data into clear, actionable creative direction You have strong creative judgment and know what makes content convert across paid social platforms You have hands-on experience creating or directing ads, and understand hooks, pacing and conversion psychology You live on social platforms and have an intuitive feel for what works and why You are comfortable leading others, setting standards and giving direct feedback You’ll thrive here if you’re Think in systems, not just ideas Care about performance more than opinions Are as comfortable chasing a delivery schedule as you are pitching a creative angle Move fast, iterate quickly and raise the bar consistently Want to build something from the ground up and see it scale What you’ll get in return Core working hours of 10:00-16:00. We’re all about flexibility when it comes to your hours! Feel free to adjust your schedule to fit your needs Hybrid working: 3 days in the office per week Work from anywhere for 2 weeks a year 25 days holiday as well as bank holidays AND your birthday off! Enhanced Family Leave Free Soul product pantry - access to a variety of Free Soul products whilst working in the office Your monthly Free Soul essentials, delivered to your home - for free! 30% friends and family discount Pension plan Access to Vitality health insurance Team socials, lunch & learns and internal events Department Growth team Locations FSHQ Remote status Hybrid