Overview
Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.
We are building a category-defining company at the intersection of food, operations, and technology. As we scale,
lead generation becomes a critical growth lever
- and we are looking for someone to take full ownership of it.
We are hiring a
Performance Marketing
(B2B Lead Generation)
to build and scale a
high-performing, automated demand generation engine
.
This is not a traditional marketing role.
You will not just manage campaigns. You will design systems that generate pipeline
predictably and efficiently
, using automation, data, and AI.
You will report directly to the
Head of Growth
and work closely with leadership on one of the most critical questions for the company:
How do we generate high-quality B2B leads at scale, efficiently?
This role is designed for someone who combines
performance marketing expertise, strong analytical thinking, and a deep automation mindset.
Your mission
Your mission is to
build and scale Bella & Bona’s B2B lead generation engine.
You will own the full funnel from
traffic → lead → qualified opportunity
, with a strong focus on measurable outcomes.
1. Paid acquisition & channel management
Own and scale performance across channels such as:
Google Ads (Search, Display)
LinkedIn Ads
Other B2B acquisition platforms
You are responsible for:
Campaign structure and optimization
Budget allocation and ROI
Continuous experimentation and iteration
2. Automation & AI-driven growth systems
A core part of the role is
building automated systems that improve performance and efficiency.
Examples:
Automating campaign creation and optimization
Building lead scraping and enrichment workflows
Connecting tools across the marketing and sales stack
Using AI to generate, test, and optimize creatives and copy
You should be comfortable using tools such as:
Claude
n8n
HubSpot
We expect you to think in
systems, not manual execution.
3. Funnel optimization
You will continuously improve conversion rates across the funnel:
Ad → landing page
Landing page → lead
Lead → qualified opportunity
This includes:
Landing page optimization
Messaging and positioning
Lead quality improvement
4. Data & performance analysis
You will define and track key metrics such as:
Cost per lead (CPL)
Cost per qualified opportunity
Conversion rates across the funnel
Channel performance
You will use data to:
Identify bottlenecks
Prioritize experiments
Allocate budget effectively
Your profile
We are looking for someone who
operates at a high level of intensity and ownership.
You likely bring:
Strong experience in
B2B performance marketing
Proven track record managing
Google Ads and LinkedIn Ads
Deep understanding of
lead generation funnels
Strong analytical and structured thinking
High ownership and execution focus
You are extremely strong with automation and AI
You use
AI tools like Claude daily
You are comfortable building workflows with
Clay
/
n8n / Zapier / similar tools
You constantly look for ways to eliminate manual work
You are the type of person who:
Builds systems instead of doing repetitive tasks
Tests fast and learns fast
Thinks in experiments and iteration cycles
Is obsessed with performance and efficiency
Experience in high-growth startups, agencies, or performance-driven environments is a strong plus.
Why us?
Full ownership of a
core growth function
Direct impact on company revenue
Opportunity to build a
scalable lead generation engine from scratch
Work at the intersection of
marketing, data, and technology
High autonomy and responsibility
Fast-paced, ambitious environment
Bella & Bona's Team Culture
Mission-driven and long-term oriented
– we focus on building a sustainable company with real impact
Strong sense of ownership
– we take responsibility and act like founders
Open and proactive communication
– clarity, honesty, and solutions matter
High execution standards
– we move fast and care deeply about results
Continuous learning mindset
– we constantly improve how we work
Customer-centric approach
– everything starts with delivering great experiences