About Us
Bublishing is a dynamic self-publishing company specializing in health and wellness literature.
With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications.
The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact.
Job Description
This is a remote position.
Mission:
Own and scale profitable customer acquisition on YouTube and Google Ads across multiple geos and accounts for a video-heavy, direct-response funnel.
Key Responsibilities:
Plan, launch, and optimize YouTube & Google campaigns (Video, Search, Performance Max, Display) across several markets and accounts.
Design account and geo structures that de-risk platform bans/suspensions and enable clean scaling.
Build and run systematic creative tests (hooks, scripts, thumbnails, formats) and landing page/funnel tests.
Monitor performance daily, diagnose issues quickly, and propose clear actions based on data.
Collaborate with creative, CRO, and tracking/engineering teams to improve targeting, attribution, and funnel performance.
Stay current on platform policies to minimize disapprovals and compliance risk.
Requirements:
4+ years running YouTube & Google Ads for DTC / info / performance marketing.
Proven track record scaling to high 5-figure or 6-figure monthly budgets per account while hitting ROAS/CAC targets.
Experience working with multiple ad accounts, pixels/conversion tracking setups, and multi-geo structures.
Strong analytical skills (comfortable in spreadsheets, dashboards, cohort views, experimentation frameworks).
Deep understanding of creative strategy for YouTube (direct-response video, hooks, retention, CTAs).
Sharp, independent thinker: able to propose strategy, not just “run what’s given.”
Comfortable working remote with asynchronous communication and clear written updates.
Screening Questions:
To be considered for this role, please provide detailed answers to the following questions:
1. In the last 12 months, what was the largest monthly ad spend you personally managed on YouTube/Google?
Please include: platforms (YouTube vs Search/PMAX), geos, and typical ROAS/CAC.
2. Share 1–2 examples (brief) where you scaled an account from X to Y spend while maintaining or improving ROAS.
What changed because of you?
3. What types of offers/funnels have you worked with most (ecom, info, lead gen, etc.), and which do you understand best? Why?