Senior Product Manager, Measurement, Planning & Optimization

Job Title : Senior Product Manager, Measurement, Planning & Optimization Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs). Reporting To: Senior Director of Product Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship ABOUT BRANCHLAB BranchLab is building the future of healthcare commercialization. BranchLab is a healthcare AI company focused on predicting health outcomes to improving how regulated organizations make decisions. Our mission is to enable better healthcare decisions by applying AI in a way that is privacy-safe, rigorous, and designed for real-world use. THE OPPORTUNITY We’re hiring a Senior Product Manager to own our Measurement, Planning & Optimization product. You’ll define how we: Ingest and standardize fragmented measurement data Connect media exposure to healthcare outcomes Surface insights, KPIs, and recommendations Enable smarter planning and budget optimization through artificial intelligence This is a 0→1, high-impact role at the core of our product strategy. KEY RESPONSIBILITIES Build the measurement layer Productize data ingestion, standardization, and reporting across multiple sources Create a unified data model Define a system that connects audiences, media, and outcomes Define insights & recommendations Establish KPIs that drive actionable recommendations Shape an agent-first experience Enable users to ask questions across media + commercial data and get insights with visuals Lead cross-functionally Partner with engineering, design, data, and GTM to bring the product to life REQUIRED SKILLS & EXPERIENCE 3-5+ years in product management, ideally in data-heavy or analytics products High energy, high agency working style Experience building and working with AI products and agentic workflows Strong comfort with: Data pipelines, messy datasets, and multi-source systems Defining metrics, KPIs, and insight frameworks Ability to operate in ambiguity and turn complexity into clear product direction Demonstrated ability to operate effectively in fast-paced, early-stage environments with evolving priorities and limited structure PREFERRED QUALIFICATIONS Experience in adtech, martech, or healthcare data Familiarity with measurement platforms (e.g., CrossIX) or DSPs Experience with AI/agent-driven UX WHY JOIN BRANCHLAB? Competitive Salary & Comprehensive Benefits Small, Agile Team – Your work will have a direct impact Equity Opportunities – Grow with the company