Senior Product Marketing Manager

About the Role At H&R Block, the Senior Product Marketing Manager leads go-to-market strategy, positioning, messaging, and commercialization efforts for key Consumer Tax products, services, and experiences. This role serves as the bridge between Product, Marketing, Finance and Analytics to ensure product innovations and features are successfully brought to market and effectively adopted by customers. The Senior Product Marketing Manager develops market-informed strategies that drive awareness, consideration, conversion, retention, and long-term customer value. Reporting to the Director, Marketing Strategy - Consumer Tax, this role plays a critical part in translating business and product priorities into customer-centric marketing strategies that drive growth and strengthen H&R Block's competitive position. Day to day you'll… Lead go-to-market strategy and planning for Consumer Tax products, services, experiences, and key business initiatives Develop product positioning, value propositions, customer messaging frameworks, and market narratives that clearly communicate customer benefits and business value Partner with Product Management teams to understand product roadmaps, customer needs, and business priorities and translate them into effective marketing strategies Create integrated launch plans that align Marketing, Product, Operations, Retail, Franchise, and Customer Experience stakeholders around successful market introductions Develop creative briefs that guide campaign development and ensure marketing executions effectively communicate product value and customer benefits Partner with Creative, Channel Marketing, CRM, Paid Media, and Content teams to ensure go-to-market strategies are activated consistently across customer touchpoints Conduct customer, market, and competitive analysis to identify opportunities, inform positioning strategies, and improve product adoption Define target audiences, customer segments, and market opportunities in partnership with Analytics and Audience Strategy teams Collaborate with cross-functional stakeholders to develop marketing plans that support product launches, feature releases, seasonal initiatives, and business priorities Monitor product performance, customer behavior, market trends, and competitive activity to identify growth opportunities and recommend strategic adjustments Measure and evaluate launch effectiveness, adoption metrics, and marketing performance to drive continuous optimization Present recommendations, business cases, launch strategies, and performance results to senior leadership and cross-functional partners Support annual planning efforts by identifying growth opportunities, customer needs, competitive threats, and product marketing priorities Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines Experience leading go-to-market initiatives and product launches within a consumer-focused organization Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment Demonstrated ability to develop customer-centric marketing strategies that drive awareness, adoption, engagement, and business growth Strong analytical skills with experience leveraging customer insights, market research, and performance data to inform decision-making Excellent communication, presentation, stakeholder management, and influencing skills Proven ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch Preferred Qualifications Master of Business Administration Experience in a large matrixed marketing organization Experience with franchised, multi-unit retail, financial services and/or seasonal businesses Why work for us At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $101,200.00 - $161,900.00/Yr. Sponsored Job #LI-Remote