Senior Product Marketing Manager, Cloud Platform & Drupal

About Acquia Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! About the Role Acquia is looking for a Director of Developer Relations & Technical Content to build and lead a team of evangelists who bring Drupal and Acquia to audiences that have never heard of us. This is a player-coach role: you will set the strategy, hire and develop the team, and personally own the digital leader and marketing technologist persona as a hands-on evangelist. The ideal candidate is a developer who has risen through the ranks into a digital or marketing technology leadership role or someone who has worked so closely alongside that persona that they can speak to the technical and strategic pressures with equal fluency. You understand how marketing technology stacks are built, evaluated, and championed internally. You know what keeps a digital leader up at night. Our thesis is simple: the way to grow Acquia is to grow Drupal's reach and that means getting outside the Drupal community. You will lead the charge to expand into new ecosystems, and in doing so, you will bring new practitioners and advocates into the Drupal community as a whole. What You'll Do Lead and grow a team of technical evangelists and content creators, including our existing Drupal developer advocate who owns the core Drupal/developer community audience. Own the strategy for developer relations beyond the Drupal bubble, designing programs that reach digital leaders, marketing technologists, and adjacent technical personas. Personally evangelise Acquia and Drupal to the digital leader and marketing technologist audience through content, speaking, and community as a credible peer, not a vendor. Be hands-on with our products at all times. You will demo, build with, and create content actively using Acquia products as the star, not as a backdrop. Talking about what our products can do is not enough; you must be seen doing it. Maintain an active public presence: speak at industry events, post on LinkedIn and relevant communities, engage in forums and comment threads, and show up where digital leaders and marketing technologists already are. Define and execute a content strategy spanning video, written, social, and live formats that drives awareness and adoption outside traditional Drupal channels. Collaborate with Product, Sales, and Demand Gen to align dev rel programs with pipeline and product adoption goals. Build and manage relationships with key influencers, SME evangelists, and community leaders across target personas. Establish metrics and reporting cadences to demonstrate the impact of dev rel investments on brand awareness and community growth. What You Bring 7+ years in developer relations, technical marketing, or developer advocacy, with at least 2 years in a leadership role. A developer background with a career arc toward digital leadership or marketing technology. You have built things and you have also been accountable for digital outcomes. Deep understanding of the marketing technologist persona: you know how martech stacks get selected, integrated, and championed, and you can have a credible conversation with both the developer implementing the platform and the VP of Digital owning the roadmap. Demonstrated experience with Drupal. You understand the ecosystem, the community, and the technology well enough to be credible. An existing portfolio of developer relations content: videos, conference talks, blog posts, tutorials, or courses that you can share. We want to see your work before we meet. An active community presence. You already attend and speak at industry events, engage on Reddit or equivalent forums, and have a YouTube channel, newsletter, or social following in a relevant space. Proven ability to build and grow communities outside an established ecosystem. Strong leadership and team development skills. You build people up and hold a high bar. Comfort with data: you use metrics to inform decisions and communicate program impact to executives. Nice to Have Experience at a DXP, CMS, or martech company. Familiarity with vibe coding tools and the no-code/low-code movement. Experience in a role that required you to bridge engineering and marketing — a solutions architect, technical product manager, or similar. We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals. Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! The annual base salary for this full-time position is $180,000 - $200,000. Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge. Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.