Senior Public Relations Executive

Full time - Fixed term role covering parental leave from Oct Based Auckland Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home. What will you be doing |Ngā whainga The Senior Public Relations Executive is instrumental in shaping and amplifying New Zealand’s reputation as a world-class travel destination. Collaborating with the Public Relations Manager, this role manages the delivery of strategic global PR initiatives, generating earned media coverage that elevates Tourism New Zealand’s brand internationally. You will manage high-profile projects and lead large-scale tentpole moments from start to finish. The role crafts compelling, distinctive content that inspires preference for Aotearoa through engaging storytelling across earned channels. This role is vital for maximising the reach and impact of destination-focused narratives, overseeing the planning, design, and execution of best-in-class earned PR projects and campaigns. Key responsibilities include producing and distributing engaging supporting PR materials, managing on-the-ground production in New Zealand, and ensuring robust health & safety and stakeholder management. What you will need | Ngā pūkenga mō tēnei tūranga +8 years public working in Public Relations, content, sponsorship or journalism media. Experience developing and delivering large-scale projects where you have been involved with creative and production agencies from briefing right through to implementation. Solid understanding of media industry, channels and publishers, including experience working with broadcast producers, NZ and international media, partners and KOLs. Have an eye for detail, able to spot a good story when you see this, and calm under pressure. It goes without saying that you’ll have excellent stakeholder management, communication and writing skills. Experience using AI-enabled tools to effectively deliver your role. (ie Microsoft Copilot). Passion and good general knowledge of New Zealand as a destination. Must have a full NZ Drivers licence, the right to live and work in New Zealand and have the ability to travel domestically frequently. Sound like you | Māu rānei If you are someone who can strike a balance between creative ideation and innovation as well as the practical execution and delivery of world-class PR projects, this could be your next fixed term opportunity. You will get the opportunity to work alongside an award-winning team including agencies, and become part of a fun, global whanau with shared goals of enriching New Zealand and taking the 100% Pure New Zealand brand to the world. Come join us | Haere mai ki a matou Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website. Applications close: Thursday