Senior Retention Marketing Manager (Canada)

About 360training At 360training, we’re a trusted leader in online training and certifications, dedicated to empowering individuals and organizations to achieve their goals. With an expansive library of regulatory-approved courses and a commitment to innovation, we help customers get and keep the jobs they want. Our culture is built on two core values: Deliver Results and Do the Right Thing. These values shape every aspect of our work, creating a collaborative environment where employees thrive. We invest in our people with opportunities for professional growth, performance-based rewards, and comprehensive benefits that support you personally and professionally. If you’re ready to make an impact, grow your career, and join a team that values your contributions, 360training is the place for you. THERE IS NO VISA SPONSORSHIP FOR THIS ROLE Senior Retention Marketing Manager Role Overview We are looking for a Senior Manager, Retention Marketing to lead retention strategy and performance across the customer lifecycle. This role manages a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation. You will set direction, prioritize work, and improve performance across channels, while ensuring efforts are aligned to business goals. You will also work closely with the various Marketing channels, Product, Data Analytics, and other teams to improve customer experience and retention outcomes, and serve as the primary retention marketing lead in communication with the CMO. This is a full-time remote position. Key Responsibilities Own retention performance across the customer lifecycle, including engagement, renewal, and win-back Manage and develop channel owners across email, social, direct mail, and reputation Set priorities and ensure work is aligned to business impact, not just activity Review plans, improve decision-making, and raise the quality of execution across the team Partner with Product, Support, Traffic, CRO, and Data teams to identify and address drivers of churn and customer experience issues Represent retention marketing in cross-functional initiatives, including acquisition integrations Use data and testing to improve performance and inform decisions Communicate performance, risks, and recommendations clearly to leadership Qualifications and Requirements Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience 7+ years of experience in lifecycle, retention, or email marketing, with at least 2 years in a people management role Strong understanding of customer lifecycle marketing, segmentation, and personalization Proven experience leading and developing high-performing marketing teams Experience working with email marketing platforms and customer data Strong analytical skills with the ability to translate data into clear insights and actions Excellent communication and stakeholder management skills Ability to operate effectively in a fast-paced, evolving environment We Offer Great Benefits: Competitive salary and annual bonus Paid Time off and company recognized holidays Health & Medical Supplemental coverage Dental Coverage Emergency Travel Coverage Mental Health & Virtual Care Life & Accidental Coverage