About the job
Senior SEO & AI Search Strategist
Location: Remote
Experience: 5+ Years
Employment Type: Full Time
Role Type - Internal
What's Credfino?
Credfino is a growth partner for accounting firms, bookkeeping practices, tax firms, and CFOs across the US and Canada. We help them with two things most firms quietly struggle with: building the right offshore team and bringing in the right clients. Our work sits at the intersection of staffing and marketing infrastructure, and we take both seriously.
Why this role exists
Search has changed more in the last three years than it did in the decade before that. Google is still the foundation. But ChatGPT, Perplexity, and Google AI Overviews are now where accounting firm owners form opinions, build shortlists, and narrow choices. Most companies in our space have not figured that out yet.
We need someone who has figured out AISEO and is also good at building SEO strategies. We are looking for a Senior SEO & AI Search Strategist to own the organic growth strategy for Credfino. This role will be responsible for increasing organic traffic, improving search rankings for commercial keywords, expanding high-quality referring domains, enhancing AI search visibility, and driving SEO-sourced leads.
What you will do
The role will have five key parts.
Own the SEO strategy for Credfino with the objective of increasing qualified organic traffic, commercial keyword rankings, inbound leads and revenue contribution from search. The focus is not on vanity traffic but on ranking for keywords that drive staffing opportunities from accounting and tax firms.
Work closely with the Marketing Head and the content team to identify opportunities for technical improvements, content optimization, internal linking, site structure improvements, and conversion-focused SEO initiatives.
Develop and execute a backlink acquisition strategy focused on increasing high-quality referring domains, partnerships, guest posting opportunities and authority signals that improve rankings and domain strength.
Develop strategies to improve visibility across AI-powered search experiences, including Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI discovery platforms through entity optimization, structured data, citations, and content architecture.
5. Ad Campaigns
Set up and review paid search performance and provide recommendations to improve keyword targeting and search visibility.
Also, you’ll get to mentor and guide junior SEO team members on execution priorities.
Bonus: Performance-linked based on SEO growth, lead generation and business impact
Shift: 1 PM IST – 10 PM IST
Areas of Responsibility
Work with the founding team and marketing head to accelerate firm growth through organic search.
Own SEO KPIs, including organic traffic growth, rankings, referring domains, AI visibility, and inbound leads.
Develop quarterly SEO roadmaps aligned with business growth goals.
Identify and prioritize commercial keywords that generate qualified opportunities.
Work with content writers to ensure content is aligned with search intent, keyword strategy and conversion objectives.
Review and improve service pages, landing pages, blogs, and conversion paths.
Develop and execute a high-quality backlink acquisition strategy.
Conduct technical SEO audits and work with developers to implement recommendations.
Monitor and improve performance using Google Search Console, GA4, and SEMrush.
Review paid search campaigns and collaborate with the marketing team on keyword opportunities and search trends.
Track competitor activity and identify opportunities to gain market share.
Build SOPs and frameworks across keyword research, content optimization, technical SEO and backlink acquisition.
Mentor and guide junior SEO resources on execution priorities.
What do you need to apply for this position?
• 5-7 years of hands-on SEO experience.
• Proven experience growing organic traffic for B2B, SaaS, professional services, or consulting businesses.
• Strong expertise in technical SEO, on-page SEO, content SEO, and backlink acquisition.
• Experience using SEMrush, Google Analytics 4, Google Search Console, and Looker Studio.
• Understanding of AI search optimization, AI Overviews, structured data, entity SEO, and LLM visibility.
• Experience developing SEO strategies and translating them into measurable business outcomes.
Who you are
You follow algorithm updates and AI search behavior closely, not because someone asks you to, but because you genuinely want to know what changed and why it matters. When you see a shift in how LLMs are surfacing content, you have a hypothesis about it within the week and a test running within the month.
You can show your work. Not just results, but the decisions behind them: what you saw, what you tried, what moved, and what you would do differently. You are rigorous about that level of accountability with yourself before anyone else asks.
You care about the quality of what gets published, not just whether it is indexed. That distinction matters to us, and it should matter to you.
Remote Work Ethics
Clean background without background noise and disturbance.
Stick to scheduled working hours and inform if any deviations.
Be professionally dressed for client meetings.
Ensure a good stable internet connection
Use Credfino background wallpaper for all meetings.
Culture Fitment Criteria
Open communication and feedback to all teammates including founders.
You are good intentioned towards your teammates and others.
You understand the importance of following processes and are disciplined in reporting deliverables and KPIs.
You are a performer and like to take ownership of your work and outcomes.
You are a problem solver and enjoy driving improvements.
You thrive in a fast paced work environment and can operate independently.
You are curious about AI and continuously learning how search is evolving.
Perks
Interview Process
We try to keep this moving. Our goal is to complete the process within two weeks.
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